Identify New Products, Markets and Partners
To identify new product or service opportunities, a good first step is to evaluate products and services already available from competitors. Accessing the Company Research area of CI Radar, you can quickly review competitor profiles containing product details, executive profiles, testimonials, investors and much more. As illustrated above, CI Radar alerts can reveal product strategies, product weaknesses and product performance by monitoring announcements, reviews, industry reports, white papers and more.
CI Radar provides a variety of tools to help you identify new market segments to enter. Following are a few examples of how CI Radar could be leveraged:
- Evaluate the market segments currently targeted by competitors, possibly revealing a missed or under-served segment.
- Discover the expansion plans of customers and prospects, perhaps identifying other segments you could target.
- Identify companies moving into buying cycles. Such companies are not only prospects, but they may reside in segments not previously targeted.
CI Radar can also be used to identify new partners. As illustrated above, analysis of keywords can provide insight on new markets, and help identify potential partners. Furthermore, CI Radar can uncover the prevalent websites that link to your competitors' websites. The inclusion of these linking companies suggests a relationship of some type – formal partnership, customer, marketing channel, public relations source, consultant, technology alliance or other. Given that one or more competitors are connected with these companies, further research might lead to new relationships for your company.