Improve Your Strategic Positioning and Messaging

To improve your strategic positioning and messaging, it would be helpful to understand the positioning and messaging of key competitors. To provide this understanding, CI Radar can find and organize collateral and meta tag data – rich sources of information to reveal how competitors portray themselves.

Regarding collateral, manually searching for and organizing every document attached to every competitor website would be a time consuming if not impossible task. CI Radar will not only find available documents, possibly to include documents not intended for public view, but CI Radar will also index all documents to enable intelligent search and retrieval. Entering keywords to display relevant documents, CI Radar makes it easier to look across competitor publications to reach conclusions about target markets, messaging, product plans, sales strategies, and marketing initiatives.

Like collateral, collecting and organizing meta information can be a time-intensive venture. With CI Radar, you can focus your time on analyzing meta information rather than on the mundane task of assembling it. Cleanly displayed in CI Radar, it will be easier to draw conclusions from a competitor's meta information, including their positioning, target markets, product strategies, and value propositions.

Empowered with the tools to analyze competitor collateral materials and meta information, you will find the basis to improve your own positioning and messaging.