Monitor Competitors and Define Strategies to Defeat Them
To define strategies to crush your competitors, you must first have a full understanding of those competitors. CI Radar offers a unique suite of tools to assemble complete views of companies of concern, views that include product/service offerings, pricing, marketing campaigns, search engine initiatives, collateral, tradeshow plans, staff changes, lawsuits, and patent applications.
Focusing on one element noted above - search engine initiatives - CI Radar offers a wide range of tools to fully reveal the search engine strategies and tactics of competitors. As just one example, CI Radar can quickly produce the keywords being used by competitors to drive natural search engine visibility and pay-per-click successes. See complete information on this aspect of CI Radar by visiting the Product Tour on Web Marketing – Increase Sales Leads while Reducing Cost.
Digging deeper, CI Radar can reveal competitor weaknesses, uncovered from external documents such as presentations, analyst reports, investor briefings and price lists - as illustrated above.
Digging still deeper, CI Radar can discover inside information through intelligent filtering of resumes posted on public and private repositories. Resumes can reveal a wealth of competitive intelligence, including key customers, new customer acquisitions, strategic partnerships and financial performance.
Armed with comprehensive intelligence, CI Radar positions you to define strategies to exploit competitive weaknesses and accentuate your strengths.