Monitor Markets for Changes, Trends and Drivers

CI Radar is a dynamic watchdog that will monitor changes, trends and drivers in your market segments. One tool within CI Radar - Alerts - will keep you continually informed regarding any significant events. Each alert contains an Alert Type, and sorting on Alert Type can quickly isolate events that are relevant to the marketing process. From dozens of Alert Types, examples include Growth/Expansion, Industry Report, Marketing Campaigns, Negative News, Blog/Employee Communication, Product Reviews and Marketing Events.

The graphic above provides specific examples on the power of CI Radar to provide market insight. An industry report provides rich detail on a market segment, including growth forecasts, vendor profiles and product comparisons. A resume reveals a new competitor tactic – "outsourced bloggers" used to increase exposure in social media outlets. A blog captures customer disappointment in a competitor’s product roadmap. A tradeshow search reveals four tradeshows that offer further opportunities for market insight and exposure.

Most companies spend significant time and energy to monitor key markets. With CI Radar you will spend less time gathering intelligence, and more time using delivered information to increase marketing effectiveness.