Identify Opportunities and Optimize Marketing Budget

CI Radar can identify new opportunities for exposure and leads through a comprehensive competitive analysis of inbound and outbound links. In the graphic above, inbound links have been assessed for competitor websites. In the first instance, competitors are getting exposure to buyers via inbound links from a technology conference website. In the second case, members of a trade association are being routed to competitor sites. In the third, competitors are getting visibility by posting press releases on an industry news website. In the fourth, competitors are drawing traffic by posting whitepapers and case studies on a knowledge site. As these examples illustrate, CI Radar can reveal the tactics of competitors, tactics you can also employ to increase visibility for your company.

While uncovering new opportunities for visibility, CI Radar can also help optimize your marketing budget. For example, CI Radar might reveal that competitors are using different sites than you for posting whitepapers, sites that are free or less expensive than sites you use today. The same may apply to money you are spending for online product directories, online buyer’s guides or advertisement on industry sites. With visibility into competitor spending practices, you will have new ideas to maximize impact from your available budget.