Improve Product Launch Plans and Positioning

A product launch plan is a strategic document that will have direct bearing on the success of the product's entry into the market. The messaging and positioning defined in a launch plan are critical to ensure effective communication about the new offering. CI Radar can help, by allowing you to analyze the messaging of competitors and define a path to superior messaging for your product. As one example, illustrated above, CI Radar can assemble all competitor collateral in one place, enabling you to spend your time designing better collateral rather than on finding competitor documents.

Another important aspect of a launch plan relates to the web marketing tactics that will be employed. Central to the discussion are the keywords that will be used to drive natural search engine visibility and pay-per-click programs. As illustrated above, CI Radar can quickly assess and display the rankings of keywords for tracked companies, allowing you to determine the optimal keywords to enlist for your new product. To see more details on the web marketing capabilities of CI Radar, please see the product tour, "Web Marketing – Increase Sales Leads while Reducing Cost".

Another tactic to broaden the impact of a new product launch is to solicit the help of strategic partners. CI Radar will help you identify the best candidates for partnerships and alliances, relationships that can put your launch in high gear.