Identify Sales Prospects Moving into Buying Cycles

Given limited sales resources and a large number of organizations to pursue, finding prospects at the right time can feel like a random, inefficient process. The saying "timing is everything" is often applicable to sales efforts, but how can your timing be improved? The answer is CI Radar. CI Radar can help you get to the right prospects at the right time by identifying organizations that may be moving into buying cycles.

The process starts by configuring CI Radar with catalyst events. In the example above, the catalyst events (under Lead Source) are ERP Software Implementations, Compliance Officer Hires, and Data Center Implementations, but catalyst events can be configured during your CI Radar implementation to include events that are relevant to your market. Next CI Radar scours 25,000 data sources, including public and private sources, every 24 hours looking for matches to any catalyst events.

CI Radar can give your sales team a tremendous advantage. By focusing on companies that match catalyst events, your team can get in early, develop relationships, and get the lead position in the selling process. If RFPs are common in your industry, getting in early might allow your team to preempt the RFP process altogether, or at least allow for participation in the design of an RFP (and bias the process toward your company!).