Keep Sales Team Current on Industry and Competitive Developments
CI Radar does more than deliver a baseline of competitive intelligence at an instant in time – it is a dynamic watchdog that monitors ongoing changes to the competitive landscape. Alerts are used to report any significant findings. Each alert contains an Alert Type, and sorting on Alert Type can quickly isolate events that are relevant to the selling process. From dozens of Alert Types, a few examples particularly relevant to the sales function are Sales Win, New Partner, Negative News, Product/Solution Upgrade, Sales Leads, Pricing, Growth/Expansion, and Management/Staff Change. Augmenting automated processes within CI Radar, trained CI Radar Analysts monitor the alert process to ensure that significant events are captured and correctly categorized.
Daily emails ensure that significant alerts get noticed by the right people in your organization. Should an alert arise that needs to get to someone not on the normal distribution list, you can simply click on the alert and follow commands to forward the alert to email addresses of your choosing. To make event communication still more timely and focused, RSS feeds can be utilized to drive specified Alert Types to sales team desktop systems, Blackberrys, Internet phones, or CRM systems.