Detect Competitor Movements and Gain Traffic Insights
Clearly, website traffic is a direct measure of search engine optimization and pay-per-click initiatives. But the significance of website traffic goes beyond keywords and clicks, as website traffic is one measure of overall market visibility, one indicator of overall marketing success. Given the significance of this metric, it bears monitoring, to not only measure your own traffic growth, but to compare your traffic with competitors.
CI Radar does more than provide immediate information for you to monitor your traffic position relative to competitors. Providing deeper insight, CI Radar allows you to trend the traffic of a given competitor to assess their performance over a selected period of time. Alerted to a concerning change in trend, you could dig deeper to find a new product, a new initiative, a new channel, or some other cause behind the traffic change.