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Slides

  1. Intelligence for Web Marketing
  2. Improve Search Engine Marketing Results
  3. Identify Keyword Phrase Opportunities and Vulnerabilities
  4. Reduce Time and Cost Associated with Keyword Research
  5. Optimize Paid Search Engine Strategy and Bids
  6. Improve Your Strategic Positioning and Messaging
  7. Detect Competitor Movements and Gain Traffic Insights
  8. Save Time Researching New Markets and Campaigns
  9. Save Time Identifying Link Partners, Affiliates, Resellers
  10. Reduce Business Risk by Identifying Trademark Issues
  11. Hands Off Monitoring of Competitive Programs
  12. Automatic Threat Detection to Save Time and Reduce Risk

Identify Keyword Phrase Opportunities and Vulnerabilities



 

Keyword phrases drive search engine optimization and pay-per-click programs. Furthermore, keywords reflect the overall market focus and messaging for a company. Given the strategic significance of keyword phrases, CI Radar offers unique tools to gather, display and analyze all keyword phrases employed by competitors.

By comparing your search engine exposure to that of a key competitor, as illustrated above, keyword vulnerabilities and opportunities are revealed. CI Radar allows you to see how you rank against the competitor for specific keyword phrases that you are employing today. If the competitor ranks higher on keyword phrases that are strategic to your efforts, increased emphasis may be warranted. The side-by-side comparison also reveals other keywords in use by the competitor that are absent from your mix today. Adding these additional keywords to your website and pay-per-click programs may increase your overall ranking and bring new sales leads to the company.



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