Identify Keyword Phrase Opportunities and Vulnerabilities
Keyword phrases drive search engine optimization and pay-per-click programs. Furthermore, keywords reflect the overall market focus and messaging for a company. Given the strategic significance of keyword phrases, CI Radar offers unique tools to gather, display and analyze all keyword phrases employed by competitors.
By comparing your search engine exposure to that of a key competitor, as illustrated above, keyword vulnerabilities and opportunities are revealed. CI Radar allows you to see how you rank against the competitor for specific keyword phrases that you are employing today. If the competitor ranks higher on keyword phrases that are strategic to your efforts, increased emphasis may be warranted. The side-by-side comparison also reveals other keywords in use by the competitor that are absent from your mix today. Adding these additional keywords to your website and pay-per-click programs may increase your overall ranking and bring new sales leads to the company.