Reduce Business Risk by Identifying Trademark Issues



 

It is surprisingly common for companies to seek online visibility by using a competitor's trademarks. If not for CI Radar, you might never know about unscrupulous companies that have chosen to employ this seedy practice using your company's trademarks. Conversely, with CI Radar you have an automated, comprehensive watchdog, scanning all companies for possible trademark misuse or infringement.

During your implementation, you will supply all trademarks of concern. You will then be able to generate a report such as the one in the upper position, which shows all companies that have imbedded tracked trademarks in page content or meta tags. Armed with this data, you can take action to stop companies from robbing traffic and sales leads.

Related to the above practice, competitors also commonly purchase traffic based on trademarks they do not own. By changing a few selections, CI Radar will report on any sites making such purchases on your trademarks with top search engines.