Improve Search Engine Marketing Results
As a Marketing professional, creating visibility for your company is a prime objective, which requires you to compete with other companies in your market that are also attempting to grab the spotlight. A key indicator of overall market visibility is exposure on major search engines. CI Radar takes the guess work out of search engine exposure, giving you concrete data on how you and your competitors rank on the top ten search engines, assessed for a set of keyword phrases or a specific keyword phrase that you select.
Portraying the specific exposure rankings of competitors is just the beginning. CI Radar gives you the tools to drill into a specific competitor to determine HOW they are achieving search engine exposure. Seeing a high ranking for organic results, CI Radar allows you to drill into design aspects of a competitor's website to uncover the basis for organic success. Regarding paid points, CI Radar exposes the competitors that are "buying visibility" – including all the details on targeted keyword phrases, money spent and search engines employed.
Having relevant, detailed competitive intelligence on search engine exposure enables you to take action, to design the specific strategies and tactics to catch and pass competitors in the race for market visibility.