Optimize Paid Search Engine Strategy and Bids

To optimize your paid search engine strategy, you must know how you rank for each keyword phrase and what others are bidding for traffic on each phrase. CI Radar not only tells you the average bids for a keyword, but at your election it will rank ALL companies bidding for a keyword. Armed with this information, you can set your budget to ensure you not only outbid competitors but out-maneuver EVERYONE for top ranking for an important keyword phrase.

One additional tool is illustrated in the lower right to help you optimize your site and pay-per-click programs. This unique chart combines several statistics on a specific keyword phrase, including estimated traffic, Google low cost-per-click, Google maximum cost-per-click, and the total number of bids in a given month. By analyzing these statistics over a specified period (six months in the example), you can make an informed decision on whether to emphasize a keyword phrase or not.