Reduce Time and Cost Associated with Keyword Research

Two additional tools are illustrated on this page that can be very helpful in defining your keyword phrase strategies.

Going to every page of every competitor website to gather page titles, meta descriptions and meta keywords would take significant effort, and the information would be outdated the same day the collection job was completed. CI Radar eliminates this effort, as it efficiently gathers and analyzes all of this information for you. At the top of this page is a table listing keywords for an entire group of competitors (note the table could be generated for a single competitor as well). Displayed in rank order, the top most keyword phrases may be the most important search phrases used by the group as a whole to drive traffic to their sites. Blue colored lines highlight keywords used on your site. If the top phrases are not emphasized on your site, exposure is being forfeited and sales leads are being missed.

The lower table provides intelligence on pay-per-click programs. Once again, keyword phrases are in rank order, based on the estimated searches per month performed against each. The "Top 10 Visibility" column reveals the percentage of the top ten search engines where you show up within the top 10 results. The top 10 information highlights the keyword phrases for which a larger spend is needed, and the cost-per-click information highlights what budget will be required to secure the desired paid traffic.