Who Benefits from Using Document Radar?
These are just a few examples of how different user roles across various industries benefit from Document Radar.
Market Research
| Problem: | Many market research tasks require the use of Web search engines to gather information and find important documents. This is a very time consuming and error prone effort. |
| Solution: | Save valuable time through automated recurring queries that uncover the important information and after analyzing it, only notify you of the documents you should review. |
Competitive Intelligence
| Problem: | Tracking numerous competitors across one or more markets requires extensive time week after week. With constantly changing priorities it's easy for information to get missed and for market trends to go unnoticed. |
| Solution: | Competitor presentations, financial profiles, news analysis, memos, product collateral, and other documents are automatically ranked and classified according to their value to you. You are less prone to miss something and will have more time to focus on valued added strategic analysis. |
Marketing Communications
| Problem: | Budget constrained MarCom staff may not have the resources to constantly monitor key competitors' messaging and marketing strategies. |
| Solution: | Competitor marketing collateral including brochures, case studies, white papers and presentations are collected and indexed in your personal repository. Then use built-in search tools and reports to determine changes in messaging, positioning and market focus. |
Product Management
| Problem: | Fulfilling the various daily internal and customer facing tasks of a product manager often leaves little time for reviewing competitor product roadmaps, features/ functions, pricing, and other strategies. Nor does it allow much time for tracking new customer problems and changing market needs. |
| Solution: | Delivery of competitor product centric intelligence and market trends/drivers reduces the burdens on Product Management and allows them to deliver greater value faster. |
Sales Support
| Problem: | As we all know, the Sales team wants ammunition to help win deals against competitors almost every day. For the support person, this can cause lots of stress trying to find time and the information sources to answer all their requests. |
| Solution: | A competitor knowledgebase is a good starting point to combat this problem. But the real solution is a continuous feed of new documents like price lists, contract terms, RFPs, product reviews and customer stories to arm the sales team to win. |
Marketing
| Problem: | With all the demands placed on the Marketing department, it may be difficult to track all the opportunities and understand the pros and cons of each. This may lead to many campaigns following a "trial and error" approach instead of a proactive opportunistic strategy. |
| Solution: | Collecting broad market intelligence on the campaigns and strategies of direct and indirect competitors can shed light on new opportunities and help achieve a greater ROI on internal campaigns. |
Strategy Executives
| Problem: | Just staying current with all the opportunities and threats in your current markets can be a daunting task. Not surprising then, is that analysis of new markets, alliances, channels, and acquisitions may get short changed. |
| Solution: | Proactive tracking of new markets, along with potential partners, alliances and acquisition targets can be supported through continuous collection of digital content. Then, when a report is due Monday morning, you've got the research repository already built to support the analysis. |
Executive Teams in Small Emerging Firms
| Problem: | Emerging firms may not have the funding available to pay for consulting and research reports produced by analyst and market research firms. |
| Solution: | Crawl "deep web" sources to identify consulting and research reports available through promotions and download offers at no cost. |
Research and Development
| Problem: | Search engines don't work well for technical research. For example, a search for (thesis or dissertation) AND "fuel cell" on Google returns 14,300 results. Reading through those results to find the relevant documents could take months. |
| Solution: | Technical documents including thesis submissions, research reports, analyst commentaries and others are automatically filtered by date created, de-duplicated, and ranked according to your relevancy terms, not based on what Google thinks is the most popular link or the link paying the most for advertising. |