Report Date: January 2011 This document presents a global view of Gartners opinion of the main software vendors that should be considered by organizations seeking to use business intelligence (BI) platforms to develop BI applications. Buyers should evaluate vendors in all four quadrants and not assume that only those in the Leaders quadrant can deliver successful BI implementations. Year-to-year comparisons of vendor positions are not particularly useful given market dynamics (such as emerging competitors, new product road maps, new buying centers) and client concerns/inquiries have changed since our last Magic Quadrant. Therefore, we have evaluated vendors based on these new market dynamics and have reflected the changes in our Magic Quadrant criteria evaluation weights for 2011. For further guidance on the Magic Quadrant evaluation process and on how to use a Magic Quadrant, see "Magic Quadrants and MarketScopes: How Gartner Evaluates Vendors Within a Market." Moreover, while it is tempting for the reader to apply his or her own definitions for the Ability to Execute and Completeness of Vision evaluation criteria in order to judge vendor positions, such assumptions will likely lead to incorrect conclusions. For the purpose of this analysis, Ability to Execute is a function of a vendors score of five measures that Gartner believes customers care about most in vendor selection. It does not equate to revenue, revenue growth or market share. Completeness of Vision is based on the scoring of six key measures, including, but not exclusive to, "Offering (Product) Strategy." It is important to understand these criteria while judging vendors positions on the Magic Quadrant. These evaluation criteria are detailed in the Evaluation Criteria section of this document. Mentions: Microsoft, Oracle, MicroStrategy, IBM, Information Builders, QlikTech, SAP, SAS, Tibco Software, Tableau, Targit, LogiXML, Board International, Salient Management Company, Bitam, arcplan, Corda Technologies, Actuate, Jaspersoft, Panorama Software, Advizor Solutions, Lyzasoft, Endeca, Birst, Oco, PivotLink, myDials, Dimensional Insight, Quiterian, Revolution Analytics, KXEN, Pentaho Free Download of Full Report Topics: Market Research, Competitive Intelligence, Competitive Strategy, Market Intelligence