Market Research

Posted: March 3, 2011

Title: Manager, Market Research

Location: Santa Ana, CA

Summary: • Develop and manage market research activities to help improve marketing plans • Conduct and analyze research studies to determine marketing potential of geographic areas, demographic profiles and competitive posture • Fulfill special informational requests to define and describe target market or marketing potential • Provide management with information used to predict sales potential and market conditions ESSENTIAL FUNCTIONS: 1. Analyze sales records, research trends and estimate market developments and potential. 2. Develop market research objectives to help the organization meet its strategic goals. 3. Research market conditions in local, regional or national area and conduct feasibility studies to determine market demand for existing and new products. 4. Compile and analyze industry, market and competitor information regarding the sale and distribution of products. 5. Gather data on competitors and analyze and compare such competitive factors as product performance, pricing, sales and methods of marketing and distribution. 6. Analyze current sales and point-of-purchase data to assist in defining best practices in category management. 7. Develop research methodology and design format for data gathering, such as focus groups, interviews, surveys, opinion polls, or questionnaires. 8. Prepare and submit statistical reports, graphic illustrations of findings, and action plan recommendations to marketing management. 9. ...

Posted: January 13, 2011

Title: Market Research Supervisor

Location: Maplewood, MN

Summary: 3M's Consumer Health Care Division (CHC) is responsible for global consumer self-care brands such as Ace™, Futuro™ and Nexcare™. This diverse product line includes bandages, tapes, wound care dressings, liquid bandages, skin creams, topical OTC drugs, hand sanitizers, thermometers, masks, braces and supports, hot/cold therapy, compression hosiery, and antacid. 3M's newly formed Pet & Gardening Business brands includes Garden Genius(TM), Nutri-Dog(TM) and the ability to leverage additional strategic brands including Scotch(TM), Filtrete(TM), Command(TM) and Scotch-Brite(TM). Our vision is to accelerate growth within these two established segments using current and new product platforms positioned for pet and garden enthusiasts. We are looking for an experienced Market Research Supervisor to oversee market research for these two key businesses, providing expertise to ensure the proper methodology and research design will meet the information needs of the requestor. This individual will serve as a business partner to the marketing and new product group and manage the divisions' market research budget. The successful candidate will also ensure that the project list is in alignment with the divisions' program priorities and negotiate cost reductions from market research vendors. The primary responsibilities of this job include, but are ...

Posted: January 11, 2011

Title: Manager of Market Research and Competitive Intelligence

Location: Clinton, MA

Summary: The Manager of Market Research/Competitive Intelligence is responsible for generating and disseminating actionable information within the Healthcare Global Business Unit. These insights fuel the annual strategic planning process and provide the facts upon which tactical decisions are made. This position interfaces heavily with sales, engineering/program management, operations, and Quality/Regulatory. The successful candidate will be a self-starter who has “been there” and “done it” before. He or she will be the nucleus of a new department and internal competency. Essential Duties and Responsibilities: •Utilizes creative and cost-effect means leading GBU marketing research and competitive intelligence activities. •Serves as principal market research/intelligence leader, develops strong relationships across the organization and with key information suppliers, subject matter experts, customers and supply chain partners to achieve project specific and GBU objectives. •Able to simplify the complex, providing insights that help transform the organization. •Designs, conducts research, analyzes, and communicates findings on industry and market trends, customer needs, market penetration, competitive position/actions, technology, sales execution, potential offerings, and threats to the GBU’s strategic position and revenue streams. •Works closely with Sales, Engineering & Program Management, and Plant personnel to gather data on customers and competitors; ...

Posted: October 31, 2010

Title: Market Research Analyst III

Location: Columbus, GA

Summary: Principal Duties & Responsibilities: · Coordinates a variety of primary research and analysis activities with multiple customer groups including consumers, business decision makers, sales force and employees. · Works within the Enterprise Feedback Management Systems. · Builds strong relationships with internal clients and works with them to assess research needs and create custom projects that best meet those needs. Projects may vary widely and include customer satisfaction/loyalty, advertising, marketing strategy, customer retention, employee satisfaction and more. · Creates or assists in the creation of written reports and presentations for management. · Assists Manager and/or Associate Manager with large, high impact projects. · Ensures projects are completed on time and within budget. · Works with IT and other departments to create and/or work with internal databases to develop project samples and sampling strategies. · Works closely with the Competitive Intelligence team to insure all projects are as informed as possible. · Performs other related duties as assigned. Education & Experience: · Bachelor’s degree in marketing, consumer research, or a related field and four to six years of professional job-specific work experience in marketing or market research, or an ...

Posted: October 7, 2010

Title: Market Research Analyst

Location: Saint Petersburg, FL

Summary: The position will perform market research, identify product trends, and work with the team to meet organizational objectives. The scope of the responsibility will include the development of literature and collateral materials in support of these efforts. ESSENTIAL DUTIES AND RESPONSIBILITIES: (Other duties may be assigned.) Responsible for the timely collection, collation, analysis and distribution of data to enable to gain and sustain a competitive edge in the marketplace. Collect and analyze data to evaluate existing and potential product markets. Analysis could include financial models suggesting profitability in the markets. Research market conditions to analyze current sales and development of new concepts, ideas, and applications for products. Provide marketing and competitive intelligence to meet specific defined marketing needs. Provide insights into consumer behavior, market reactions and competitive postures needed to support decision-making across multiple product categories. Prepare reports and graphic illustrations of findings. Prepare detailed comparisons of cost structure between Jabil and competitors. Organize large volumes of data from multiple sources and synthesize it into organized formats for quick access on an as needed basis. Read and interpret Company Financial documents to prepare concise summaries for BD ...

Posted: September 20, 2010

Title: Director, Market Research

Location: Philadelphia, PA

Summary: This is an outstanding opportunity for a mid-level professional to further develop skills in understanding diverse research needs within a Fortune 100 media company, designing research solutions that will meet those needs, actually facilitating the research you've designed, and analyzing and reporting on the insights gained from consumers. Your personal initiative, drive, and presentation skills will ensure that various key stakeholders across the organization benefit from your findings. You will have the opportunity to work on a variety of cross-platform properties (television, broadband, telephony, mobile broadband, Wi-Fi, home security, advanced computer support, etc.) in the planning stages, at the prototype phase, at initial market trial, as well as at later points in the product life cycle. While you will report to Comcast's Spotlight group, you will have significant exposure to the other key stakeholders who fund the Comcast Advisors panel, including teams from Market Research and Planning, Comcast Interactive Media, Comcast User Experience, and the Comcast.net business unit. Research Facilitation and Synthesis Design, generate and analyze studies to gain consumer insights, validate concepts, assess competitive threats, and uncover new product or service opportunities. Lead in preparation efforts for each study, including ...

Posted: September 8, 2010

Title: Manager, Market Research

Location: Cheshire, CT

Summary: The purpose of the Manager, Market Research is to support Alexion Global Marketing by enabling high quality, objective decision making through the development and execution of insightful primary research and secondary analysis. This position will primarily support the global launch and growth of Soliris in a typical Hemolytic Uremic Syndrome(aHUS), market development activities for Soliris in kidney transplant rejection and other new indications, and due diligence assessments for in-licensing opportunities. The successful candidate for Manager, Market Research, would consistently lead efforts to: · Conduct qualitative and quantitative primary market research as well as secondary data analyses to support Global Marketing assessments within the nephrology franchise · Develop solid partnerships with various internal stakeholders in order to provide support on numerous other strategically important projects: 1. …With Clinical and Medical Departments to develop preference share models to evaluate additional indications for eculizamab 2. …With country managers and global project teams to collaborate as needed to enhance global business intelligence and play a consultative role in market sizing/understanding analyses 3. …With Business Development to provide in-depth information about current and future markets, product performance, customers, and competitors, and uncovering critical business issues and identifying opportunities for growth · ...

Posted: September 6, 2010

Title: Market Research Manager

Location: Redmond, WA

Summary: The Market Research Manager will be responsible for developing, implementing and managing research programs and processes that continually improve Terex AWP customer knowledge. He/She will work closely with business group and corporate team members. Responsibilities: * Have end-to-end responsibility for a variety of quantitative and qualitative research projects. * Design, field, and summarize/interpret multiple primary Market Research studies to meet organization needs; select and manage all research vendors to ensure studies yield meaningful and bold results. * Take responsibility for monthly equipment shipment data upload and market share reporting. * Function as a subject matter expert regarding competitive intelligence. * Interface with research suppliers and maintain responsibility for research deliverables. * Work with internal groups to set objectives for research projects, and create feasible delivery schedules for the collection, analysis and interpretation of data/findings. * Establish and manage the research project's budget. * Create standardized market research methodologies and processes. * Work closely with senior management teams to understand market (dealer and end-user) information needs. * Provide timely insights and recommendations on important market trends and competitive activities that could impact business decisions. * Provide succinct and actionable summaries of research learnings via written reports or verbal presentations. * Must clearly and ...

Posted: September 2, 2010

Title: Manager of Market Research

Location: Emeryville, CA

Summary: The Manager of Market Research is accountable for gathering, assimilating, analyzing and presenting timely, relevant consumer/competitive intelligence and strategic market assessments to enable informed decisions regarding Clif Bar & Company strategies and product development. Based on results of research, the incumbent develops and presents recommendations for strategic business responses to such matters as changing conditions in the marketplace, trends in consumer preferences, competitor information and risks and opportunities for developing potential new markets, merchandising and product concepts/products. The Manager works with other members of the marketing teams to develop research goals and objectives, and conducts or manages the execution of research projects. Principal Accountabilities: * Collaborate with the EVP of Marketing and other members marketing team to identify needs and opportunities for gathering consumer and market intelligence, in line with overall company business strategies. Develop and recommend integrated market research strategies, annual plans and budgets and execute or manage their execution. * Perform market analysis using Nielsen data and other external resources to include monthly consumer reporting and annual market analyses for Clif Bar & Company products and competitive set. * Lead development and execution of annual research including panel data, ...

Posted: August 26, 2010

Title: Director, Market Research

Location: Palm Beach Gardens, FL

Summary:We have an immediate opportunity for a Director of Market Research to assume responsibility for designing and building world-class customer and competitive intelligence capabilities at Biomet 3i. Responsibilities: Ownership of all market data collection processes, both through management of external data suppliers and through development of internal sales force intelligence. Development and ownership of market reports to marketing colleagues and senior management, including quarterly dashboards and board documents. Development and ownership of proprietary models of market evolution. Synthesis of market data into customer and competitive segmentation to support targeted marketing. In coordination with the Group Director Product Marketing and his team, identify market opportunities for new product launches, pricing changes, and promotional activity. In coordination with Group Director Innovative Education & Services, Director Advertising, Promotions & Communications and their teams; design program pilots, design data capture processes, and assessment of program ROI. Qualifications and Requirements: Must be a motivated leader with a history of demonstrated high performance. BA / BS and MBA in Marketing or related field. 8 plus years experience in brand management, market research, marketing analytics, or related function. 3 plus years management experience Strong analytical and quantitative skills with past experience in customer segmentation, market modeling, CRM ...

Posted: August 10, 2010

Title: Director, Market Research

Location: Chicago, IL

Summary: The AOL Advertising Director of Strategic Insights is responsible for defining and driving AOL’s research agenda. This position will partner with Sales Management and Product Development to provide research analysis and insights to support ad sales. Responsibilities Serve as the company expert on best- in-class research and analytic techniques. Keep current on latest best practices and be a visible and proactive leader in the research industry. Establish and cultivate working relationships with agency and client researchers to gain insight into their business, clients, and challenges. Direct qualitative and quantitative research studies to inform selling strategies and uncover new opportunities for digital ad sales growth. Support sales teams with new and creative research designed to demonstrate the value of AOL Advertising solutions. Direct analyses to understand the rationale behind metrics and trends to actively incorporate the “voice of the customer” into decision making. Provide insight on AOL and its competitors; offer strategic analysis and recommendations. Recommend project plans to manage the on- going demands of daily ad hoc ad sales research needs. Qualifications Deep Research Experience: Minimum of 10 years experience in media research. Business and Analytical Acumen: Ability to derive deep insights from vast quantities of data and understand business implications of results and trends. Benchmarking and Business Intelligence: Expert knowledge in benchmarking principles and methodologies and of business/industry practices. Expert ability to obtain and analyze market / competitive information to help guide business decisions. Communication : Excellent communication and presentation skills to report findings and influence change within the organization.

Source: CI Radar

View Full Market Research Job Posting

Posted: July 20, 2010

Title: Market Research Analyst

Location: San Diego, CA

Summary: Reporting to the Vice President of Business Development the Market Research Analysts primary responsibilities are to analyze and monitor industry macro trends across all business foci to drive strategic and tactical business decisions. Consult with senior management and business development, set objectives for data analysis and reporting. Develop process and infrastructure for collection and dissemination of intelligence (market, competitor and customer) across organization. Collaborate with key stakeholders to define, develop and expand infrastructure to support on-going intelligence needs of organization. Perform research internally and externally to develop comprehensive view of market growth and trends. Develop presentations for use in strategic and planning meetings. Monitoring will consist of reviewing industry publications, internet searches, technical journals etc. Perform analysis and generate reports regarding product trends, ordering patterns, pricing, etc using data collected from internal systems and external sources. Perform analysis and generate reports regarding customer buying behavior, customer trends, customer satisfaction, campaign effectiveness, etc using data collected from internal systems and external sources. Profile and report on competitor activity through analysis of competitive intelligence data collected through external sources and information gathered by the commercial team.

Source: CI ...

Posted: July 6, 2010

Title: Market Research Analyst

Location: Monroeville, PA

Summary:The Market Research Analyst is responsible for market reporting and forecasting in the assigned product/business segment and/or geological area. Jobholder is responsible for the effective and transparent input of consistent market information, the analysis of market developments and distribution channels, including developments with key competitors. Using the knowledge of product and distribution developments, the Market Research Analyst has a supporting and advising role in strategic choices for product development or in the concrete choices of sales and business management regarding the product portfolio, distribution channels and key-account plans. The Market Research Analyst creates quantitative data on the basis of input from external agencies, but also qualitative information, like brand preference and consumer behaviour, by special investigations. Your Responsibilities: Key Areas of Responsibility: .Report proactively market feedback (from external agencies) and translates this into quantitative and qualitative short term and midterm trends, relevant for the assigned business and/or geological area. .Forecast market developments in a structured and transparent way, which is split into timely short term forecasting as input for central planning as well as timely midterm forecasting as input for the AOP and RoFo. .Builds understanding of market, consumer ...

Posted: July 2, 2010

Title: Strategic Marketing Manager h

Location: Miamisburg, OH

Summary:We are currently seeking a Strategic Marketing Manager for our Miamisburg, Ohio location. The ideal candidate will be responsible for all activities related to conceptualizing and implementing market strategy and achieving targeted results for the defense business. Specific responsibilities include business and market development; market research and planning; competitive intelligence integration; and coordination with sales, marcom, product management and the Defense Leadership Team. Essential Functions/Responsibilities: · Must be able to effectively develop strategic and tactical goals for the company’s defense products. · Conducts market research to quantify overall and total addressable market. · Manages the Strategic Goal Setting process for the Defense Business. · Participates in the Annual Operations Planning process. · Assists in meeting the corporate product revenue goals. · Manages the Strategic Marketing expense budget. · Advises front end sales team on changes in end market conditions and any relevant product concerns. · Conducts competitive analyses comparing products with those of key competitors. · Develops and champions pre-launch and launch plans.

Source: CI Radar

View Full Market Research Job Posting

Posted: June 2, 2010

Title: Market Development Manager, Market Insights and Research

Location: Frederick, MD

Summary: Develop marketing and brand strategies drawn from customer insights obtained through primary and secondary data and deliver insights to drive actionable marketing and customer strategies that grow the business, transform the customer experience, and increase loyalty to the brand. This position is an integral part of the Marketing team and anticipates, informs, and inspires better business and marketing decisions. Essential Functions: Market Research Develop the market research strategy for the business unit Design qualitative and quantitative research plans for products, markets and competitors Select the most appropriate research methodology and techniques Conduct in-depth data analyses using traditional and advanced methods Segmentation Create customer segmentation frameworks for each global region using market research Define segments and create customer portraits based on needs and behaviors within each segment Assign existing customers to segments using data mining techniques that predict behavioral trends within the customer segmentation based upon Siebel and E1 profile and transactional data Partner with CRM team to modify existing profiling and data capture fields to reflect new customer segments to better predict new customer behavior Develop and test messaging to address each customer segment, focusing on customer acquisition and retention strategies Marketing Strategy and Tactical Execution Craft customer ...

Posted: June 1, 2010

Title: Market Research Analyst III

Location: Fort Belvoir, VA

Summary: Serve as a technical expert in the area of strategic communications and public relations within PM MEP. Routinely demonstrate experience in conducting media analysis and developing technical solutions in the application of information technology. Provide communication support in the form of products, media support services, and article support while developing an overarching strategic communications strategy for PM MEP as required by the leadership team. Produce and review technical documentation reflecting detailed knowledge of the Strategic Communications process. Recommend measures to improve methods, performance, and quality of communication products and services rendered; propose changes to increase efficiency in internal and external themes and messaging. Required Qualifications: · Bachelor's Degree in Computer Science, Information Systems, Engineering, Business, or related scientific or technical discipline and and five to seven years of related (market research, competitive analysis, energy analysis and forecasting, pricing analysis, or financial analysis) experience. · 5 years experience or 8 years of direct relevant technical experience may be substituted for education · Serve as a technical expert in areas relevant to the project · Must be capable of demonstrating experience in conducting analysis and developing solutions and in the application of information ...

Posted: May 27, 2010

Title: Market Research Analyst

Location: Chicago, IL

Summary: PURPOSE OF POSITION: • To be the owner and point of contact for market knowledge. • To provide Sales and Marketing with insight and market knowledge to drive profits. • To provide the US business with metrics to allow the tracking of performance. This is what we need you to do... Competitor analysis (all categories current and future): • Be an expert on competitor activity • Gather ‘raw’ competitor information, filter, analyze and distil so that it becomes useful intelligence that can be understood with clarity. • Drive the sharing of insight around the business • Understand what information is and can be available, recommend methods to fill gaps in knowledge. • Document, drive and maintain competitor related process to ensure that all activity is easily transferable to colleagues • Work closely with the Product team and Group to ensure trends are spotted and communicated at the earliest opportunity Source, arrange and communicate data that accurately tracks business performance: • Build and maintain relationships with key vendors to secure the most accurate tracking information • Review, compile and communicate tracking information to the key areas of the business (sales, finance, marketing, management) • Use tracking information to make recommendations that aid business performance Plan, ...

Posted: May 25, 2010

Title: Retail Marketing Senior Manager

Location: Sidney, NE

Summary: General Description: The purpose of this position is to develop strategic marketing initiatives that maximize profitability and align with company goals, to provide visionary leadership in the execution of those initiatives, and to research and evaluate current market conditions including customer and competitor data in order to establish and maintain a competitive market position. Essential Responsibilities & Activities: Elicitation - Collect information relevant to the position's purpose (sales data, competitor data, panel data, syndicated research).Analysis and Validation - Ensure business needs are being met by evaluating the effectiveness of current marketing plans, programs and initiatives; consulting business partners, managers, co-workers or other key stakeholders; soliciting, evaluating and applying suggestions for improving cost-effectiveness. Communication - Convey interpreted value of collected information to business partners, managers and co-workers. Solution - Identify business needs by analyzing, interpreting and responding to sales data relative to goals; developing strategic initiatives based on the data to drive growth in profit and sales; tracking project and initiative performance and results on an ongoing basis; recommending adjustments to plans based on evaluation of performance. Planning - Partner with Retail Marketing Advertising Manager and Retail Marketing ...

Posted: May 23, 2010

Title: Manager, Market Research

Location: Cambridge, MA

Summary: The Market Research Manager will be responsible for primary and secondary market research. This position will report to the Director of Marketing Research and Analytics within the Biosurgery division. Job Responsibilities/Department description: Manage all phases of primary market research projects to develop actionable recommendations and communicate/present results. Execute projects utilizing various approaches and techniques, including: multivariate analyses, segmentation, positioning, market assessments and competitive analysis, benchmarking, advertising testing and tracking, etc. Design ROI analyses focused on the effectiveness of marketing, advertising, and communication programs Execute projects focused on various target audiences, including: physician, payer, consumer, etc. Work and collaborate with global marketing and other commercial management to identify market research and analytical needs. Conduct secondary analyses on available data to support commercial marketing. Support annual planning processes by providing inputs to the external analysis / situational analysis and therapeutic area landscape. Build, manage and maintain relationships with key vendors of market research, secondary data, and consulting services. Qualifications Basic Qualifications: BS or BA in marketing, market research, statistics, or related field required. A minimum of 3-5 years of experience in market research is required. 20% domestic/international travel required. Preferred ...

Posted: May 17, 2010

Title: Market Research Analyst

Location: Vernon Hills, IL

Summary: The Market Research Analyst reports to the Director of Market Research and Planning and is responsible for designing market research methods, sourcing primary and secondary data, collecting, analyzing, and interpreting the results of that data and recommending a progressive course of action for the company based on the data. Responsibilities: Study Design - Independently, or through vendor management, uses new and innovative methods to establish market research approaches, specifications, methodologies, procedures, timelines, and necessary tools for effectively meeting research objectives globally. Structures market optimization studies and scorecards. Recommends new data sources to strengthen company’s competitive position. Facilitates focus groups and concept/scenario testing. Identifies, on boards, and manages vendors and consultants within budget to help meet market research objectives. Develops and implements process for streamlining all company’s market research functions over time. Data Collection – Sources, conducts, and collects primary research. Identifies reputable secondary data sources. Assembles both internal and external data sources to provide understanding and insight to the business and helps identify market trends and opportunities. Establishes a close working relationship with sales operations and others to assess channel effectiveness, competitive threats, win/loss analysis, and pricing ...

Posted: May 10, 2010

Title: Director of Market Research

Location: San Francisco, CA

Summary: Reporting to the VP of Corporate Marketing, the Director of Market Research is an individual contributor charged with planning and performing research and analysis of the company's markets and customers. This person will be responsible for Dolby’s global research strategy. This includes prioritization and execution of primary data analysis for use by CMG, segments, sales, executives, geos and other key stakeholders, as well as the integration of secondary and syndicated research. Research scope may include: brand tracking & health, target audience segmentation, future needs finding, market opportunity analysis, value proposition validation, marketing effectiveness, consumer/industry insights and competitive analysis. The Director of Market Research works closely with internal clients to understand, define and document business challenges/objectives. Once documented, the Director of Market Research selects the appropriate research methodologies and supporting techniques to provide insights to the underlying business issues. The Director of Market Research works closely with vendors to design the research and ensure successful execution of the fieldwork. They may oversee one or more vendors — delegating and coordinating multiple concurrent client initiatives. Upon completion, the Director of Market Research reviews the collected data, authors reports ...

Posted: May 7, 2010

Title: Market Research Practice Leader

Location: Columbia, MD

Summary: Merkle is looking for two individuals to work conjunctively to lead its Market Research Practice Team. While both positions will focus on the building of the organization, the Practice Leader will specialize in leading teams and have extensive experience in building organizations while the Director of Market Research will be focused on research methodology and implementation. These senior candidates will help maximize the understanding of the targeted audience and ensure it is fully exploiting growth and revenue opportunities by1) building and refining customer insights capabilities in order to ensure a position in the target audience and 2) driving growth in the business environment. Our Top Candidates Will Specialize In: -Marketing planning, product development and key account management and translating data into unmet opportunity. -Building the organizational structure, functional capabilities and performance metrics to support commitment to growth and innovation as well as long-term value to the overall business. -Building on in-house capability. -Developing a competitive intelligence discipline, incorporating knowledge from these efforts into strategic recommendations for the business Presenting findings to senior management as a basis for strategic decision making. Skills/Requirements: 5-10 years in the Database Marketing ...

Posted: May 3, 2010

Title: Market Research Analyst

Location: Westlake Village, CA

Summary: Dole Fresh Fruit Company's North America sales headquarters in Westlake Village, CA is looking for an individual with strong quantitative, communication, and computer skills to assist the Vice President of Marketing. The market research department is responsible for tracking and analyzing tropical fruit markets including bananas, pineapples, melons, and mangos. Additionally, the department conducts market research studies to identify and quantify trends, marketing strategies, and methods to help Dole's customers market and merchandise fresh fruit more effectively. Primary Purpose of Position: -Maintain and regularly update North American Dole banana and tropical product sales and competitive import databases Provide comprehensive backup on banana market analysis -Create and distribute ad hoc, weekly, period, quarterly, and annual Dole tropical products sales and competitive reports. Analyze North America tropical products supply and demand, project period volumes and price estimates, and assist in the development of annual North America sales budgets. -Manage collection, processing, and analysis of data for special research including definition of the project's objective, scope, data model, data collection form, analytical methods, and data presentation. Assist management and sales personnel requests for information and special reporting requirements and assist ...

Posted: April 29, 2010

Title: Director of Market Research, Audible.com (wholly owned subsidiary of Amazon.com)

Location: Newark, NJ

Summary: Primary Job Responsibilities The position of Director – Market Research will report to the VP of Marketing is an opportunity for a highly motivated individual to get involved with all aspects research for a major Internet brand. Strong organizational and analytical skills, as well as some previous exposure to online marketing are required. The ability to learn quickly and multitask will be the keys to success for this position. Research areas (both primary and secondary) include: • Brand positioning, perceptions and brand performance to evolve positioning and brand strategy; • Competitive landscape and market opportunity assessment, to identify potential market opportunities and threats; • Customer definition (segmentation), consumer trends, needs and behaviors to inform concept development, purchase process, customer experience definition, etc. • Concept filtering and testing to focus investments on optimal opportunities and bring winning products to market for target segments; • Marketing execution research - naming, ad concept testing, visual identity, product positioning, media mix optimization, etc. Responsibilities: • Development of a research program to provide comprehensive understanding of markets, competitors and consumers. Overall development and management of the ...

Posted: April 20, 2010

Title: Market Research & Business Intelligence Consultant

Location: Arlington Heights, IL

Summary: The Market & Competitive Intelligence Research Analyst will collaborate with the Director, Market & Competitive Intelligence to prepare"Alerts" on an as-needed basis as a result of industry news or key intelligence generated internally. In addition, Market & Competitive Intelligence Research Analyst will be principally responsible for publishing electronically a monthly or semi-monthly a Market & Competitive Intelligence Report. Will assist other members of the Global Strategy team and other colleagues from Go-To-Market, Product Management and Development Engineering, etc. by preparing business cases and performing feasibility analyses. With the input of Director, Market & Competitive Intelligence, Research Analyst will create and keep current a competitive intelligence Knowledge Management database which continually identifies, tracks and analyzes environmental, competitive and customer activity. The Market & Competitive Intelligence Research Analyst will also recommend externally-sourced research for purchase and assist the Director, Market & Competitive Intelligence with tracking relative to expense budget. Finally, the Market & Competitive Research Analyst will support the Director, Market & Competitive Intelligence on all initiatives from a global perspective as follows: Develop a “Market & Competitive Intelligence” function, and make it an integral part ...

Posted: April 19, 2010

Title: VP, Market Research Senior Group Manager

Location: Wilmington, DE

Summary: Chase Card Services Market Research provides strategic and decision support to senior management across all Strategic Busines Units including Partnership, Business Development, Branding, Advertising, Innovation and Product Development. Successful candidate will be a skillful manager who is results-oriented. Incumbent will be responsible for managing all market research for one of the major Strategic Business Units and will be a key member of the Market Research & Competitive Intelligence Leadership Team. This position will be responsible for dotted line managment of one or two market research managers and will be responsible in tandem with department head in leading development and integration of new market research methodologies. Incumbent will support senior internal marketing clients at Card Services by providing market research and analysis to key decision makers based on in depth business and market research knowledge. Research will span a broad array of business issues and research methodologies including consumer behavior, new product development, segmentation, communications testing, price elasticity, and attitude & usage studies. Responsibilities include designing, managing, analyzing and reporting on a variety of market research projects to provide management with information on customers, prospects, competitors, ...

Posted: April 11, 2010

Title: Associate Director, Commercial Insights & Analysis

Location: Marlborough, MA

Summary: As part of the Analytic Business Unit, provide strategic analysis to Sepracor's portfolio products and act as the key liaison between functional areas of Commercial Analytics (CA) and the rest of the Commercial organization. 1. Utilization of the following analytic/business intelligence tools to provide strategic, actionable insights: . Primary and secondary market research . Competitive intelligence . Long term product forecasting . Performance trending . Promotional activity measurement . Managed care analytics 2. Provide analytical support to other functions within Commercial Analytics in implementation: . Sales force targeting/alignment . Short term forecasting and quota setting . Promotional response analytics . Financial modeling . Market / product performance tracking / reporting 3. Partner and consult with the commercial organization on key strategic decisions: . Resource allocation planning . Life cycle management . Short-term brand development . Mid to long term strategic planning Essential Functions: Primary market research design and implementation - quantitative . Primary market research design and implementation - qualitative . Competitive intelligence design and implementation . Research/analytics project planning . Research/analytics budget management . Marketing/business consulting . Health care secondary audit data applications (i.e. ...

Posted: April 7, 2010

Title: Market Intelligence Manager

Location: Stafford, TX

Summary: Provides market research and competitive intelligence that can be acted upon to assist in establishing overall corporate direction and market strategy for Fiserv Output Solutions. The candidate in this position will be the subject matter expert and thought leader within a given market vertical (Financial Services, Healthcare, Billers and Direct Marketing) with the ability to research, analyze and a develop a meaningful point of view relative to market size, trends, competition, customer needs and market opportunities to expand into new and adjacent markets or create deeper penetration within existing markets. RESPONSIBILITIES: 1.Serve as a recognized subject matter expert and thought leader on the competition, markets, and/or competitors at the deepest levels and in multiple areas 2.Leads the creation and development of the competitive research function and deliverables in multiple forms and formats to meet the needs of FOS 3.Work with the Market Segment sponsor to recommend specific action plans based on a thorough understanding of the FOS business, markets, competition and customers 4.Defines and manages research results by evaluating, analyzing and communicating complex and diverse issues where little structure exists to create an in-depth understanding of the market, ...

Posted: April 6, 2010

Title: Senior Market Research Analyst

Location: McLean, VA

Summary: The Corporate Business Development organization is seeking to add a Senior Market Research Analyst to its Competitive Intelligence (CI) team. This team provides SAIC's leadership and the business development community with an objective, informed view of external developments affecting SAIC’s competitive position. The Senior Market Research Analyst (MRA) position requires a seasoned professional with experiences ranging from quick turnaround searches to research and analytical support for major captures. The MRA position involves new and ongoing market research, competitive intelligence, and most importantly, accurate analysis. The optimal candidate will work across SAIC's diverse organizational units, vertical markets, technologies and complex solution sets to create solutions and ideas. The MRA will develop and maintain positive, ongoing relationships with existing and potential internal customers at all levels of the corporation and be an active member of a team collaborating across multiple business functions. The Senior Market Research Analyst will be responsible for:  Observing both the spirit and letter of the law by complying with all applicable legal requirements and SAIC ethical standards and values.  Closely collaborating with the market research team while working as team lead or in ...

Posted: April 2, 2010

Title: Marketing Director, Voice of Customer

Location: Milpitas, CA

Summary: The Marketing Director, Voice of Customer will Head up Market Research & Market Insights for US region. Lead market data management, analysis & projections. Competitive Intelligence & Analytics. Provide training and direction for all regional Market research personnel. Provide VOC input into US commercial strategies. This position will have 3 direct reports. The main job responsibilities of this incumbent will be Market Research; leading primary research for all stakeholders. Responsible for gathering competitive intelligence for US market. Educate internal clients on the capabilities and limitations of market research/customer knowledge. Project Management: Design, oversee implementation, analyze and communicate results of specific research projects. Qualifications: Bachelor's Degree is required. Post graduate degree is preferred. A minimum of 10 years of marketing research/business analysis experience, including a minimum of 5 of these years in a corporate environment, is required. A minimum of 2 years of previous people management experinece is required. Thorough understanding of new marketing research design, processes and procedures is required. Previous experience working in the new market research design techniques developed by Procter & Gamble and its partners is preferred. Able to critically screen vendors and ...

Posted: 3/28/10   

Title: Manager III Marketing Research    

Location: Indianapolis, IN   

Summary: The Raytheon Technical Services Company LLC (RTSC), Customized Engineering and Depot Support Services (CEDS) Manager, Strategic Pricing and Market Research will be responsible, to conduct competitive strategic and deal to win analysis on various business pursuits within RTSC CEDS. This person will be responsible for performing Price to Win analysis on competitive pursuits generally ranging in size from $5M to $100M, with some cases in excess of $100M. The Manager, Strategic Pricing and Market Research is expected to create estimates/predictions of competitors pricing and approach on engineering, logistics and depot support contracts by combining personnel experience and acquired Competitive Intelligence (CI). This person must understand various methods of legally obtaining CI data (both financial and technical) and obtain such data to be able to develop detailed financial analysis predicting competitors pricing. In addition, the Manager, Strategic Pricing and Market Research will be responsible for devising and recommending RTSC CEDS bidding strategies to effectively compete against competitors.The Manager, Strategic Pricing and Market Research will interact primarily with Capture Managers and capture team members, Cost Volume Leads, RTSC Cross Business Teams, Business Unit personnel and the RTSC ...

Posted: 3/28/10   

Title: Market Intelligence Manager    

Location: Carlsbad, CA   

Summary: We are looking for a resourceful and detail-oriented Market Intelligence Manager to support a variety of critical projects. This manager will have a vital role in the company, as s/he will deliver time-sensitive information and analysis that will be incorporated into deliverables, on which we will base tactical and strategic decisions. This individual would work from internal and external databases, will use these resources to gather sales trend information, analyze market data, and create spreadsheets and data sets to inform forecast modeling. In addition, this individual will conduct primary and secondary market research projects to identify market and clinical trends and their implications. Ultimately, this individual will prepare clear and actionable analysis of research and communicate finds and directional guidance accordingly. Essential Duties and ResponsibilitiesNote: Other duties may be assigned. * Provide strategic guidance on and lead implementation of consistent methodology for research projects and initiatives including market and customer insights, message development and brand tracking audits * Conduct quantitative and qualitative research and analysis on medical reference laboratory industry * Provide marketing consultation on secondary and primary research sources, develop and implement market research plans ...

Posted: 03/19/2010   

Title: Senior Market Research Manager    

Location: Seattle, WA   

Summary: Dendreon is seeking a Sr. Market Research Manager who will be responsible for performance tracking, primary market research, business and competitive intelligence supporting the commercial organization. This position partners closely with commercial team members to support planning and execution of launch indication and Life Cycle Management development. The person in this position must have a proven track record of delivering deep market and customer insights to drive development of brand strategy. General Summary : The position will report to the associate director, market research & business intelligence and support the following initiatives: · Market landscape and product performance tracking; forecasting support - Creates tracking program to monitor market landscape, brand performance as well as identifies issues using appropriate data sources (e.g. sales, patient level, unit, primary research, etc).Quantifies sales/patient potential, assesses market landscape, evaluates current and future competitors, predicts market trends and identify potential opportunities and risks.· Business and competitive intelligence - Reviews, analyzes and summarizes information from syndicated data and reports to provide relevant, actionable insights to drive decision making.· Primary market research - Identifies business and research objectives; designs appropriate research methodology; analyzes ...

Posted: March 15, 2010   

Title: Senior Market Research Analyst    

Location: Atlanta, Georgia   

Summary: Job Description:o Serve as key advisor and resource to internal and external clients for analytic solutions to marketing problemso Leverage both existing research and design and analyze custom studies to meet objectives of research initiativeso Analyze, track, and evaluate market and competitive intelligence finding from various sources, including secondary, syndicated, and primary researcho When secondary sources do not address specific problems, contribute to overall custom research design, with emphasis on methodological and analytic design of proposals o Maintain internal databases and reporting. Provide scheduled updates to senior managemento Build strong working relationships with the client and account management to facilitate disseminationJob Requirements:o Minimum three years professional experience in an analytical field including marketing research, competitive intelligence, or related experience. Supplier side preferred.o Bachelors degree in business, statistics, economics (competitive university with degree honors preferred). MBA or masters degree in marketing research or related discipline, preferred.o Proven record of being a strong "team" playero Excellent organizational, analytical, and verbal and written communication skills.o Proven, successful experience and proficiency in SPSS, Microsoft Excel, Word, Access, PowerPoint. o Proven, successful project management and ability to multi-task ...

Posted: March 13, 2010   

Title: Director Market Research    

Location: Boulder, Colorado   

Summary: This positions overall responsibility is to lead market research and competitive intelligence projects. This person will support the BU by:o Developing and managing execution of primary and secondary market research plans globallyo Communicating with and supporting Strategy & Portfolio, New Modalities Marketing, BD&L and other Marketing functions to enable integration of research results into decision-makingESSENTIAL FUNCTIONS:o Develop and execute primary and secondary market research plans globallyo Guide and coordinate team of market researchers with both a global and regional focuso Provide guidance and coordination on primary research efforts (e.g., Voice of Customer)o Perform all secondary market research to support marketing plans; gather and synthesize competitive intelligenceo Guide and coordinate efforts for quantification of market sizing, market share, and competitive positioning on a global and regional basiso Gather customer data and track impact of Covidien initiatives in marketo Develop short and long-term market research staffing requirements for the BUo Cooperate with other functions to integrate research findings into decision-making and strategic planning processo Communicate with New Modalities Marketing, BD&L and other functions to understand their research requirements, including potential role in critical decisionso Identify market ...

Posted: 3/6/2010   

Title: Sr Analyst, New Product Market Research    

Location: Parsippany, NJ   

Summary: Job Summary: We are currently seeking a Senior Analyst, New Product Marketing Research for our Parsippany, New Jersey location. This position is responsible for collaborating and coordinating with vendors and internal customers regarding the design, execution, analysis, recommendations and reporting of both primary and secondary market research projects in order to provide guidance to new product planning (NPP) and business development (BD) efforts. This position works closely with NPP management to formulate and evaluate potential marketing strategies and opportunities.Duties/Responsibilities: In this position, you will develop product and market assessments, incorporating scientific and clinical knowledge of pharmaceuticals to evaluate scientific feasibility and clinical benefits of new product candidates. You will incorporate current market conditions and future trends, treatment algorithms, profiles of current and future competitive situations, product profiles and product forecasts and synthesize appropriate information into clear, actionable recommendations for NPP and BD teams. In this position, you will oversee primary market research efforts for each project and conduct secondary market research utilizing various sources, initiating the preparation of product sales forecasts based on information from all sources. You will select and manage vendors/consultants ...

Posted: March 4, 2010   

Title: Manager, Market Research    

Location: New York, NY   

Summary: Candidates will need to be efficient in managing multiple projects of high profile and importance to the organization, need to work extremely well in a fast paced, and team oriented environment.Responsibilities: The Research Manager will be responsible for the execution of the entire marketing research process (eg. identifying research objectives, selecting methodology, developing research plans, questionnaire development, questionnaire programming, creating data tabulation plans, data analysis, report/presentation writing); all within the parameters of delivering insightful and meaningful analytics to internal and external clients.Job Requirements:5 or more years as a quantitative research supplier Familiarity with a variety of data collection techniques, especially online Proficiency with research study designs including profiling, concept testing, competitive intelligence, etc. Understanding of the use of various data sources both primary and syndicated. Experience with the healthcare/pharma industry a plus. Skills: Proficiency with MS Office products (Word, Excel, Powerpoint)   

Source: CI Radar   

View Full Market Research Job Posting

Posted: 3/1/2010   

Title: Market Intelligence Manager    

Location: Boston, MA   

Summary: The Market Intelligence Manager will manage and execute research projects on Market and Competitive Intelligence for use by the Product Development, Sales and Client Management departments at Health Dialog. This individual will use all the necessary resources to gather competitive analysis. The organization will utilize this research and analysis to guide business and product development decisions.Primary Responsibilities· Manage and oversee the execution of all market research practices, working closely with the Sales, Client Management and Product Development departments to establish the planning, execution and assessment of all processes. · Build processes for gathering market intelligence from field sales force and executives and share insights in an effective and timely way with all internal stakeholders.· Establish a process for defining, conducting, analyzing and communicating customer influencing research. · Facilitate the selection of appropriate research methodologies to meet business objectives. · Design qualitative and quantitative and cost effective research plans for execution.· Devise market research questionnaires and guides. · Review and interpret data, author reports and make business-oriented recommendations to stakeholders.· Effectively identify and manage all third party information source relationships and contracts.   

Source: CI Radar   ...

Posted: March 01, 2010   

Title: Sr Manager Market Research    

Location: Wellesley, Massachusetts   

Summary: Lead and shape centralized competitive intelligence function designed to inform key business decisions, such as:o Competitive strategies vs new market entrantso Global/US 5 yr brand planningo Lifecycle managemento Long range planning /forecastingo Global launch strategieso Portfolio planning / investmentso Research / trial design- Consolidate and synthesize data to deliver strategic insights of the Global MS marketplace- Actively work alongside the marketing group and other functions to incorporate competitive insights into strategy- Manage direct report or vendor in developing centralized IT platform for consolidation and delivery of key competitive information.- Effectively communicate with Sr Mgmt and affiliates- Insure compliance with all necessary laws and regulations governing the CI function REQUIREMENTS - QUALIFICATIONS: Sr Manager, Market Research -Bachelors degree, and 3-5 years relevant experience and in any of the knowledge areas noted above -Prior experience in the following areas: - strategy development - competitive intelligence, primary and secondary market research - written/verbal communication skills - project management - applicable software (powerpoint, excel, MS)   

Source: CI Radar   

View Full Market Research Job Posting

Posted: 2/25/2010   

Title: Market Research Manager - Competitive Intelligence    

Location: HARTFORD, CT   

Summary: Plans, directs, controls, conducts and analyzes market research and analysis activities to determine potential market for products/services. Collects and analyzes data to identify market trends and potentials, competitive forces, penetration strategies, user biases and preferences and similar parameters of the marketplace. Develops and maintains marketing data bases involving internally driven or externally derived information sources. Prepares presentations for management regarding marketing strategy, planning and product identification. Recommends future product development trends on local, regional, national or worldwide basis. Requires expert knowledge in market research fields and the ability to integrate critical information from many diverse areas. Requires extensive theoretical, practical and industry knowledge. Applies and/or develops highly advanced principles and concepts. Recognized by internal and external associates for high level expertise. Conducts long-term planning and large marketing studies to determine the future direction of the organization. May create unique computer modeling analyses, requiring advanced understanding of computer technical issues and inter-relationships. Forecast business opportunities and internal responses to ensure continued growth and success of the organization. Work prioritization and decisions are critical to the overall success of all aspects and phases of the ...

Posted: 02/25/2010   

Title: Market Intelligence Leader    

Location: Toledo, OH   

Summary: Build a strong competitive and market intelligence capability within the Non-Woven Technologies business1. Work with Market Managers and Sales leaders to regularly gather information on volumes, sales, pricing, industry structure, competitive outlook and market trends in all end-use markets2. Conduct research and analysis of end-use markets using all available sources to integrate the market intelligence information provided by internal sources3. Conduct research of the non-woven industry using all available sources to determine industry size, trends and competitive landscape globally4. Integrate the market intelligence process with research and analysis of regulatory trends, key macroeconomic and industry leading indicators to establish a comprehensive picture of the business environment5. Determine the need for specific market research and studies to build market and industry knowledge as a distinctive capabilities of Non-Woven Technologies, lead specific projects managing internal and external resources appropriately6. Interact with OCV Global Market Intelligence to leverage information sharing opportunities7. Analyze industry and market information to identify key trends, opportunities for business development and assess the impact of observed trends and developments on the Strategic planning of Non-Woven Technologies8. Conduct Competitive intelligence to understand competitors strategy, identify relevant ...

Posted: February 24, 2010   

Title: Manager Market Research    

Location: Horsham, Pennsylvania   

Summary: * Provides qualitative and quantitative primary research to support product positioning and messages, tactic development, promotional effectiveness measurements, and track customer attitudes and usage* Identifies, collects and analyzes information from secondary information sources; integrates primary and secondary research findings and competitive intelligence to provide market insights* Serves as a key information resource for the business planning process* Plans and executes studies, manages vendors, reports results, makes recommendations and ensures information is understood and utilized in marketing and other functions; integrates information from multiple data sources to draw conclusions and make fact-based recommendations* Identifies research needs and opportunities, develops marketing research plans, tracks and manages product or therapeutic area marketing research budget* Provides competitive intelligence routine monitoring as well as plans and executes ad hoc CI initiatives. REQUIREMENTS - QUALIFICATIONS: Manager, Market Research Bachelors degree required. Masters degree preferred.Minimum 3 years broad based primary healthcare market research experience.Minimum 5 years in pharmaceutical industry.Experience in respiratory market is preferred.   

Source: CI Radar   

View Full Market Research Job Posting

Posted: 2/24/2010   

Title: Market Intelligence - Research Analyst    

Location: Berwyn, PA   

Summary: Vertex Inc. is looking for a Market Intelligence/Research Analyst to provide developmental, research and analytical support in the creation of a market intelligence system which tracks and analyzes customer, market, economic, competitive, legislative, technology and partner trends and translates the impact they will have on Vertex. You will be responsible for executing annual surveys including Annual Customer Satisfaction surveys and Annual Conference Evaluation surveys, as well as, assisting the Market Research Manager in strategic primary market research projects.In this role, you will assume responsibility for: o Interfaces with information service providers and scans, gathers and maintains information in the following areas of focus; o Direct competitorso Market and industry trendso Political/regulatory, economic, social, technologicalo Partners and Allianceso Maintains a central repository of market intelligence data and information and partner and alliance relationship data an information o 3Understands and applies the principles of market intelligence processes and practices and assists Market Intelligence Leader in implementing Market Intelligence initiatives.o Assists in developing and maintaining a HUMINT network at Vertex and in distribution of Market Intelligence products (e.g. Intelligence alerts, bi-weekly newsbrief, quarterly newsletter). o Understands and ...

Posted: February 23, 2010   

Title: Marketing Director - Market Research and Insights    

Location: Louisville, Kentucky   

Summary: As a Market Research & Insights Director you will facilitate learning and fact based decision making for Humana and guide the organization in considering the ?Voice of the Customer? in all actions. You will be responsible for defining Humanas business drivers vs. the competitions and tracking Humanas progress against those drivers, to include:· Business Assessment and Market Conditions; customer needs hierarchy, segmentation and needs analysis, brand differentiators, purchaser decision making cycle, pricing· Product Development and Testing; product needs development, concept development and testing, pricing studies, product positioning research· Business Intelligence; in market tracking and performance, customer satisfaction trackers, loyalty - recommendation ratings, brand health tracking - brand awareness and familiarity, competitive intelligence and assessments, trends, new product development, program analysis or measurement, promotion evaluation· Strategy/Planning; lessons learned/market dynamics facilitation, market analysis to identify strategic business building opportunities· Generate findings and share across the organization both proactively and reactively· Formulate insights; champion and drive insights· Help Humana become a learning organizationRole Essentials:· Bachelors Degree in Marketing, Business or similar · Minimum of seven years experience leading a Market Research function· High ...

Posted: February 21, 2010   

Title: Director Market Research and Strategy    

Location: Farmington Hills, Michigan   

Summary: Cengage Learning delivers highly customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers.Director, Market Research and StrategyJob InformationLocation: MI-Farmington Hills Shift: 1stJob Type: Regular Schedule: full-timeDescriptionThe Director of Market Research and Strategy is responsible for developing and/or managing the go-to-market strategy for multiple product lines within an entire geography, sector or industry. The Director applies strategic business development principles to maintain or grow market share. The Director manages Gales Market Research program as it relates to the conceptualization of new products, pricing, and competitive intelligence. The Director is responsible for managing a team of Market Strategists, Market Research Managers, and a Bid Manager with responsibility for responding to large proposal requests.Responsibilities:o Work with Sales management, Publishing, and the Marketing Communications team to fully understand all market segments and sub-segments. Work closely with these teams to conceptualize and execute on effective sales campaigns around products. Analyze and ...

Posted: 2/14/2010   

Title: Competitor and Market Intelligence Lead Analyst    

Location: McLean, VA   

Summary: Develop and communicate insightful US federal government market intelligence to support strategic business decisions and strategy formulation across the senior levels of Booz Allen. Support senior leadership across the firm and provide the range and depth of competitive intelligence required to make business decisions ranging from the creation of capture strategies to targeted market and account planning. Build and maintain a network of internal and external intelligence sources and posses knowledge of relevant secondary data sources. Research and interpret quantitative and qualitative information weaving together disparate data points to build and present concise and relative competitive intelligence.QualificationsBasic Qualifications:-5 years of experience with performing market research and developing competitive intelligence for professional services organizations-3 years of experience with business development or delivery of consulting services in the federal marketplace-Experience with using data from the Federal Procurement Data Systems (FPDS) and US federal market opportunity tools, including INPUT-Experience with Microsoft Excel-Knowledge of the government acquisition environment, including the competitive landscape-Knowledge of trends that impact what services the federal government buys and how it buys those services, including federal budget and appropriations process-Ability to turn research ...