How are my competitors generating leads online?
Which new competitors are encroaching on our market?
Are we outspending or underspending competitors on PPC?
Who are potential new partners for our products and services?
We collect and curate targeted campaign data in a custom marketing portal. Our dashboards track your campaigns and your competition, benchmarking you against known and unknown competitors on organic, paid search and content strategies.
Key competitor insights we deliver include:
To ensure that your website is getting maximum exposure for target keywords, we monitor your paid and organic positioning. Your assigned analyst also alerts you when major shifts occur with your search rankings or those of your competitors.
Key search insights we deliver include:
In addition to monitoring your search exposure, your assigned analyst also provides strategic recommendations for new keywords you should be targeting through organic and paid search efforts.
Insights we deliver for keyword optimization include:
Unlike other marketing tools, we actively monitor your trademarks, products and brand names to identify any suspicious use by competitive firms. We'll provide full audit trail reports if your legal team wishes to take any action against offending parties.
Your assigned analyst alerts you any time they discover:
Our research portal provides great insights, but we also know that you don't have time to constantly check back for critical updates. That's why your assigned analyst monitors your dashboards for you and alerts you when major shifts take place. They identify the key trends and changes from your dashboards and send you email briefings, as well as conducting regular check ins to review your market space and make recommendations on tracking competitors and industry topics.
Click here to view a sample digital marketing briefing.