Pricing is often the most hidden of the 4 P's of marketing. Here are a few tips to shine a light on competitor pricing.
Implementing an organizational intelligence sharing platform is critical to succeed in business.
Product managers need outsourced tools or new research procedures to closely track innovation. Ignoring the need to proactively track innovative products is not an option.
Sales teams stand to benefit greatly from regular competitive intelligence, and once a strategic research process is in place, your organization becomes a well-oiled machine.
Learn the key differences between competitive intelligence and corporate espionage
Automation is a great solution for reducing the burden of market research while increasing its value to the organization.
The five key steps in creating a company culture that facilitates competitive intelligence
Use this data to make the case for competitive intelligence within your organization
Looking for conferences to attend next year? Check out our list of the best events for business leaders in 2018
Find out how you can conduct competitive research in just a few hours a week
Use these free resources to research competitors in your space
Use these tips to uncover deeper insights on your competitors
Complete list of free tools and resources to fuel better market research
Spend more time acting on intelligence and less time searching for it with these three tips.
For the modern product manager, there are three key challenges that impact long-term strategy and day-to-day responsibilities.
How competitive intelligence tools have evolved over time