Twitter is now an essential resource for gathering competitor intelligence
. In this article, we’ll provide a few hints to help integrate Twitter into your competitive information gathering process. These tactics will help cut through the noise to gain valuable insights on the competition.
Follow tweets with industry hashtags.
If you’re new to Twitter, one of the most useful basics is learning to use, search, and monitor hashtags. Tweets are categorized and sent to specific groups of users based on their hashtags (keywords or topics preceded by a pound symbol.) The first step in learning to follow relevant tweets is to discover the hashtags associated with your competitors and industry. Product names, company names, and industry terms are all possible hashtags. Create nicely formatted hashtag search lists in order to follow specific tweets using third-party tools for Twitter like TweetDeck. Once you configure the lists, all relevant tweets ...