Social Marketing Intelligence is the method of extrapolating valuable information from social network interactions and large data flows that can enable companies for example; to launch new products and services into the market place at greater speed and at significantly lower cost. This is a very new area of research however, companies using social marketing intelligence have achieved drastic improvement in marketing campaigns.
Through Social Marketing Intelligence companies can identify the people that are the most influential within their communities. These are the most connecting and connected people within any given social network. According to Xtract these people, called the Alpha Users or Hubs, have considerable influence over the spread of information within their social network.