Posted: 2/25/2010
Title: Market Research Manager - Competitive Intelligence
Location: HARTFORD, CT
Summary: Plans, directs, controls, conducts and analyzes market research and analysis activities to determine potential market for products/services. Collects and analyzes data to identify market trends and potentials, competitive forces, penetration strategies, user biases and preferences and similar parameters of the marketplace. Develops and maintains marketing data bases involving internally driven or externally derived information sources. Prepares presentations for management regarding marketing strategy, planning and product identification. Recommends future product development trends on local, regional, national or worldwide basis. Requires expert knowledge in market research fields and the ability to integrate critical information from many diverse areas. Requires extensive theoretical, practical and industry knowledge. Applies and/or develops highly advanced principles and concepts. Recognized by internal and external associates for high level expertise. Conducts long-term planning and large marketing studies to determine the future direction of the organization. May create unique computer modeling analyses, requiring advanced understanding of computer technical issues and inter-relationships. Forecast business opportunities and internal responses to ensure continued growth and success of the organization. Work prioritization and decisions are critical to the overall success of all aspects and phases of the organization. Work involves a broad latitude for decision making and review of actions through goal attainment. B.A. degree or Masters or equivalent experience. Experience Level: 10+ years. Responsibilities - Benchmark competitive metrics, key strategies and competencies to proactively identify opportunities and threats. - Synthesized information from a variety of resources to present or address a competitive issue or question for senior management and other internal clients. - Actively identify and utilize frameworks and tools to enhance the efficacy of the competitive intelligence process and the dissemination of competitive intelligence materials and information. - Develop and maintain core competitive and market intelligence infrastructure. - Leverage resources in other departments in order to achieve greater good for the organization. - Mentor competitive intelligence analysts to include: advising on analytical approaches, recommending alternative information sources, and helping formulate implications and actionable insights.
Source: CI Radar
Topics: Competitive Intelligence, Competitor Research, Market Intelligence