Posted: 3/26/10
Title: Competitive Intelligence Analyst
Location: Cupertino, CA
Summary: Develop content, deliver training, and serve as a knowledge expert regarding the competition with a primary focus on IBM. This role will also require the integration and coordination of content into the various competitive activities and deliverables across ESSN. Overall, the challenge involves analyzing the competitors hardware, software and infrastructure solutions and strategies related to enterprise servers, storage and networking (ESSN), identifying areas of differentiation and developing effective positioning tools for the HP field organization and channel partners to increase revenue, margins and market share for HP.You will create and maintain a proactive competitive plan with primary focus on IBM servers and infrastructure, provide timely and accurate competitive positioning in a proactive manner, deliver training, and serve as a knowledge expert regarding the competition to serve the needs of HPs ESSN business groups. This role will also require the integration and coordination of content into the various activities and deliverables taking place throughout ESSN. It requires up-to-date and in-depth knowledge of the competitive landscape in the server and data center market in order to be able to provide advice to management to optimize business strategies.As part of the team you will work closely with other experts across the solution portfolio to cover the different competitive aspects, while taking ownership of the final deliverables and effective communication to the audience(s). Qualifications Education and Experience Required: o Business Analyst (BA) or Bachelor of Science (BS) in Marketing; Master of Business Administration (MBA) preferredo 7+ years marketing and research experience, preferably in competitive analysis 5+ years experience in server market o Experience working with senior management and cross-functional teamso Up-to-date knowledge of IT infrastructure requirements and competitive landscape in the server marketo Skill include negotiation, communication, presentation, writing, ability to influence others, risk taker, problem solver, proactive attitude and project management skillso Flair for innovative solutions and positioningo Fluency in English Knowledge and Skills Required: o Expert knowledge of marketing principles, practices, tactics and toolso Thorough knowledge of research and analysis methodologies/ practiceso Ability to extrapolate future trends from current informationo Excellent written and oral communications skillso Excellent interpersonal skills; ability to build and manage virtual teamso Excellent negotiating skillso Ability to interface effectively with all levels of management and functional disciplineso Excellent influencing and consensus-building skills
Source: CI Radar
Topics: Competitive Intelligence, Competitor Research, Market Intelligence, Competitive Intelligence Firms