Posted: April 17, 2010
Title: Sr. Product Marketing Manager - Competitive Intelligence
Location: Orem, UT
Summary: Adobe is seeking a Senior Product Marketing Manager for the fast-growing Omniture Business Unit. This position will be responsible for building and maintaining a competitive intelligence program by working with product marketers, product managers and the sales team to identify and execute processes for collecting, analyzing and disseminating competitive intelligence to field and customer-facing facing employees. Responsibilities: Create competitive intelligence program that monitors and reports on corporate, product and campaign-level competitors. Establish and maintain processes for collecting, analyzing and communicating CI to field employees. Ensure intelligence is collected proactively and develop messaging for competitive campaigns and deliverables. Create CI deliverables including presentations, feature/function comparisons and campaign-level messaging both independently and with input from others (e.g. product marketers, managers and sales teams.) Work with outside agencies, analyst and consultants to develop deliverables that can be incorporated into campaigns to de-position competitors and manage campaigns. Assist sales teams with specific CI requests during deal cycles. Requirements: Graduating with an MBA preferred. Analytical, process oriented and able to multi-task. Strong written and verbal communication skills. Comfortable working with cross-functional teams. Ability to work independently. Extremely hands-on individual with the ability to work within a broad range of responsibilities. Experience working with enterprise software.
Source: CI Radar
Topics: Competitive Intelligence, Competitor Research, Market Intelligence, Competitive Intelligence Firms