During 2009, vendors in the data integration tools market experienced increased scrutiny from buyers with regard to pricing, cost models, time to implementation and the quality of service and support. Customer organizations reacted to imperatives to reduce costs and derive a new interpretation of value from their investments. The new value concept is the increased scrutiny of the audit trail and the lineage of data integration efforts, and the ability to expose it as a result of the demand for greater transparency into how information is used in the current economy. All of these trends created an opportunity for both established vendors and new market entrants with alternative pricing models and/or ""good enough"" functionality to gain market mind share and traction.
Mentions: Informatica, IBM, Oracle, Microsoft, SAP, SAS, iWay, Sybase, Syncsort,Pervasive, Talend, Open Text, ETI, Pitney Bowes
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Topics: Market Research, Competitive Analysis, Strategy, Planning