Report Date: July 2010 Despite slow sales due to the economy, organizations continue to invest ($3,965 billion in 2009) in sales force automation (SFA). Gartner has not seen a drop-off in client requests for help with vendor evaluations related to SFA. We have seen slightly more emphasis on software as a service (SaaS) due to tight capital budgets and the use of smartphones to drive salesperson adoption. Most vendors have come up with service and/or integration capabilities with fast-growing social networks, but sales organizations have been relatively cautious in embracing social-networking integration with SFA. Vendors have also begun to embed social media technology in their offerings. All vendors shown on the 2010 Magic Quadrant for SFA have customers that are successfully using their products and services. However, we are not offering an exhaustive list. Other regional and/or vertical-industry SFA specialists do not meet our inclusion criteria. This Magic Quadrant encompasses a wide cross-section of vendors, including those that offer different delivery models - including on-premises, hosted and SaaS - and differing levels of functional breadth and sophistication. Regardless of the provider youre considering, ask yourself, "Will this vendor help my sales organization sell more effectively?"
Mentions: Sage, CDC, Cegedim, FrontRange, Landslide, Maximizer, Microsoft, NetSuite, Oracle, salesforce, SAP, Siebel, SugarCRM
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