Report Date: August 2010 Business cases and product evolution continue to extend beyond the traditional boundaries of Web content management (WCM). In more than 80% of inquiries that Gartner has received about WCM since 2H09, clients sought higher business value from their online presence, be it Internet, extranet or intranet. As a result, many enterprises replace their existing technology, in some cases, to interoperate with other components of their Web environment, such as Web analytics, an e-commerce engine or in-house business applications. In fact, we urge those with WCM technology that is more than four years old to re-evaluate their online strategies because the technology has changed so much recently. This Magic Quadrant will help CIOs, and business and IT leaders who are analyzing their Web strategies, to consider whether they have the right WCM offering to support their business goals. Do not simply select vendors in the Leaders quadrant; vendors from the Challengers, Niche Players or Visionaries quadrants may better match your business goals and requirements.Buying decisions around WCM have expanded beyond the original focus of publishing content. Todays online strategies require that website owners, designers and developers consider the overall experience delivered to users and not just the content. Governments and businesses must consider Web solutions geared to engaging visitors. Online experiences encompass a range of approaches, including publishing information to rich Internet applications, or providing self-service portals or composite content applications (CCAs), such as case management and front-end access for field personnel to complex back-end applications. Although these new ideas will make solution architectures more complex, simplicity will be the key to user adoption and the success of Web initiatives.
Mentions: Alterian, Atex, Autonomy, Clickability, CoreMedia, Day Software, Dynamicweb, Ektron, EpiServer, FatWire Software, IBM, Microsoft, Open Text, Oracle, Percussion Software, SDL, Sitecore
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Topics: Market Research, Competitive Analysis, Strategy, Market Intelligence