Report Date: January 2011 Forresters 60-criteria evaluation of search marketing vendors scores iCrossing the best because of its forecast-based approach to campaign planning, qualitative and quantitative research skills, experience with emerging media, and clear strategic vision. 360i - a repeat Leader - follows closely due to its excellence at social media strategy, program development, and optimizing "off-site" assets - like videos or blog content. And Impaqt bests larger rivals with near-perfect scores on its current offering. Strong Performers have varied strengths. Rosettas account team structure supports integrated marketing, while Performics matches performance marketers because of its legacy and pay-for-performance pricing. iProspect has a vast international footprint. Razorfish has great ideas but poor SEO execution. And Covario is best for SEO automation. The Search Agency lands as a Contender due to its limited scope for enterprise-level solutions.
Mentions: 360i, Covario, iCrossing, Impaqt, iProspect, Perfomics, Razorfish, Rosetta, The Search Agency
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Topics: Market Research, Competitive Intelligence, Competitive Strategy, Market Intelligence