Report Date: March 2011 The CPM market is dominated by three megavendors: Oracle, SAP and IBM. Although they all have strong product portfolios, there is still some uncertainty among users about these vendors future product road maps. Additionally, there are many specialist vendors that offer leading-edge functionality and licensing options that appeal to organizations that do not want to choose from the megavendors. The majority of specialist CPM vendors grew more than the overall market (revenue growth in the CPM suite market in 2009 was 9%, excluding the five largest vendors, whereas revenue growth of the five largest vendors was 3%). However, there were large fluctuations between vendors - for example, SAPs revenue shrank (-1%) and both Infor and SAS grew below the market average (1% respectively), while Oracle and IBM showed healthy growth (6% and 7%, respectively), and Bitam and Clarity Systems (acquired by IBM in October 2010) were the fastest-growing CPM vendors (31% and 38%, respectively). Some independent vendors (such as Board International, Prophix Software, Tagetik and Bitam) have been able to capitalize on the opportunity created by Microsofts road map changes, but the biggest vendors are increasing market share either through organic growth or further consolidation. The combined global market share of the top five CPM vendors (including all their acquired assets) comprises 76% of the market, and the rest of the market is composed of many small vendors. Almost all the revenue in the market is generated through traditional on-premises implementations. However, we have also seen increased traction for SaaS-based CPM solutions.
Mentions: Oracle, SAP, IBM, Infor, SAS, Exact-Longview, Tagetik, Board International, Prophix Software, Host Analytics, Bitam, Winterheller, KCI Computing
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Topics: Market Research, Competitive Intelligence, Competitive Strategy, Market Intelligence