Report Date: April 2011 Demand for Web fraud detection software and services are at an all-time high. Hackers and criminals continue attacking financial services and retail firms, and are increasingly reaching into other sectors, such as healthcare, insurance, government, small businesses, Internet service providers, security firms, defense contractors and technology companies. Targeted "spear-phishing" attacks that come loaded with malware are more frequently launched against nonprivileged and privileged users who have access to sensitive data or systems that can benefit the thieves financially or in many other ways. This has put a wide variety of enterprises across the globe on alert that they need better protection for their accounts and information. The Web fraud detection market provides technology that addresses online threats head on. Since year-end 2009, the market has grown 35% to about $270 million in annual revenue as companies scramble for solutions that mitigate potential damage. Significant change was witnessed in the Web fraud detection vendor landscape during 2010. Four new vendors in the Gartner Web fraud detection Magic Quadrant are challenging the incumbents by selling solutions that are often easier to implement and directly tackle cyberattacks, such as zero-day exploits and trojans that raid business accounts. Three existing players on last years Magic Quadrant were acquired by major Fortune 500 firms, with the hope that they can leverage the acquired Web fraud detection technology for their products, while growing their customer base. All this change is good for Web fraud detection customers, because the end result is more competition, lower prices, more-innovative products and services, and solutions that are smarter, faster and easier to implement. We expect the next 18 months to be just as dynamic in terms of the Web fraud detection vendor landscape as the past months were. Expect more Web fraud detection market consolidation in 2012 and beyond as more Web fraud detection vendors are acquired by cash-rich companies that sell broader solutions, such as enterprise fraud management, security monitoring, payment processing, or identity and access management. Enterprises should match their requirements to the unique set of differentiating technology that a vendor offers, and should align the vendors vision for growth and product development with the enterprises own expectations of future requirements.
Mentions: Oracle, CA Arcot, Symantec, Entrust, Easy Solutions, Digital Resolve, RSA, Nice Actimize, 41st Parameter, Accertify, Trusteer, iovation, Silver Tail Systems, Guardian Analytics, ThreatMetrix
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