Report Date: April 2011 The global recession that swept the world had a major impact on markets and for a period of time, especially the first half of 2009, paralyzed them. While IT spending overall was negative during that time, the BI market managed to grow 4.2% in 2009. In 2010, the global resurgence from stimulus packages, general improvement in the macroeconomy and new product releases contributed to a surge in spending. As a result, BI software growth accelerated to 13.4% in 2010. As BI spending has far surpassed IT budget growth overall for several years, it is clear that BI continues to be a technology at the center of information-driven initiatives in organizations. Vendors also continue to aggressively market their capabilities in this area, so revenue growth is as much a function of vendor push as demand pull. The market can now count itself among those select enterprise software areas that have more than $10 billion in software revenue. As a maturing area, a large portion of revenue now comes from maintenance. But a new wave of lighter-footprint data discovery and packaged analytics applications are challenging existing paradigms in organizations, and that demand is rarely driven by IT organizations. Hence, while some areas of IT-facing BI (namely, reporting, online analytical processing and ad hoc querying) are commoditized with resulting pricing erosion, new islands of buying centers are emerging in business units across organizations.
Mentions: SAP, Oracle, SAS, IBM, Microsoft, MicroStrategy, FICO, QlikTech, Infor, Information Builders, Actuate, Tibco, Minitab, Accelrys, Tableau
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Topics: Market Research, Competitive Intelligence, Competitive Strategy, Market Intelligence