Posted: February 23, 2010
Title: Marketing Director - Market Research and Insights
Location: Louisville, Kentucky
Summary: As a Market Research & Insights Director you will facilitate learning and fact based decision making for Humana and guide the organization in considering the ?Voice of the Customer? in all actions. You will be responsible for defining Humanas business drivers vs. the competitions and tracking Humanas progress against those drivers, to include:· Business Assessment and Market Conditions; customer needs hierarchy, segmentation and needs analysis, brand differentiators, purchaser decision making cycle, pricing· Product Development and Testing; product needs development, concept development and testing, pricing studies, product positioning research· Business Intelligence; in market tracking and performance, customer satisfaction trackers, loyalty - recommendation ratings, brand health tracking - brand awareness and familiarity, competitive intelligence and assessments, trends, new product development, program analysis or measurement, promotion evaluation· Strategy/Planning; lessons learned/market dynamics facilitation, market analysis to identify strategic business building opportunities· Generate findings and share across the organization both proactively and reactively· Formulate insights; champion and drive insights· Help Humana become a learning organizationRole Essentials:· Bachelors Degree in Marketing, Business or similar · Minimum of seven years experience leading a Market Research function· High Technical Competence and analytical skills· Deep understanding of the request process, questionnaire ? design, analytic, metrics, crafting studies to address question/business problem, ability to choose correct vehicle to solve ? process they use to select· Extensive vendor management experience· Ability to develop custom studies to meet business needs· Ability to measure and increase brand awareness · Significant experience leading teams
Source: CI Radar
Topics: Market Research Jobs, Market Research Companies, Market Intelligence, Market Research Tools