Posted: April 19, 2010
Title: VP, Market Research Senior Group Manager
Location: Wilmington, DE
Summary: Chase Card Services Market Research provides strategic and decision support to senior management across all Strategic Busines Units including Partnership, Business Development, Branding, Advertising, Innovation and Product Development. Successful candidate will be a skillful manager who is results-oriented. Incumbent will be responsible for managing all market research for one of the major Strategic Business Units and will be a key member of the Market Research & Competitive Intelligence Leadership Team. This position will be responsible for dotted line managment of one or two market research managers and will be responsible in tandem with department head in leading development and integration of new market research methodologies. Incumbent will support senior internal marketing clients at Card Services by providing market research and analysis to key decision makers based on in depth business and market research knowledge. Research will span a broad array of business issues and research methodologies including consumer behavior, new product development, segmentation, communications testing, price elasticity, and attitude & usage studies. Responsibilities include designing, managing, analyzing and reporting on a variety of market research projects to provide management with information on customers, prospects, competitors, and new or existing services. Incumbent must have the ability to integrate critical information from many diverse areas and projects and prepare and present research findings to senior management within the line of business and other team members. The incumbent should also be comfortable presenting to prospect partners and interacting at a professional level as a representative of Chase Card Services. Qualifications: Bachelor's Degree in Business with 7-10 years experience marketing research. MBAor Master's Degree, especially in Market Research, a plus. Financial services experience not required. Packaged goods research experience a plus Must have worked on a good mix of quantitative and qualitative projects. Knowledge of statistical tools like SAS and SPSS will be an added advantage. Should be a seasoned manager who has demonstrated skill in developing people. Must have demonstrated ability to manage market research projects, work closely with multiple internal clients, external partners and be results oriented. Superior written and verbal communication skills are essential. The incumbent must also have the ability and drive to work in an intense, fast paced environment.
Source: CI Radar
Topics: Market Research Jobs, Market Research Companies, Market Intelligence, Market Research Tools