Posted: April 29, 2010
Title: Director of Market Research, Audible.com (wholly owned subsidiary of Amazon.com)
Location: Newark, NJ
Summary: Primary Job Responsibilities The position of Director – Market Research will report to the VP of Marketing is an opportunity for a highly motivated individual to get involved with all aspects research for a major Internet brand. Strong organizational and analytical skills, as well as some previous exposure to online marketing are required. The ability to learn quickly and multitask will be the keys to success for this position. Research areas (both primary and secondary) include: • Brand positioning, perceptions and brand performance to evolve positioning and brand strategy; • Competitive landscape and market opportunity assessment, to identify potential market opportunities and threats; • Customer definition (segmentation), consumer trends, needs and behaviors to inform concept development, purchase process, customer experience definition, etc. • Concept filtering and testing to focus investments on optimal opportunities and bring winning products to market for target segments; • Marketing execution research - naming, ad concept testing, visual identity, product positioning, media mix optimization, etc. Responsibilities: • Development of a research program to provide comprehensive understanding of markets, competitors and consumers. Overall development and management of the research plan and budget; setting of appropriate brand and customer metrics. Vendor selection and management. • Management of primary and secondary research projects, across matrixed internal and external teams, to time and budget. • Marketing ROI analysis - understand the efficiency and effectiveness of marketing campaigns for both above the line (advertising) and below the line (CRM) spend. • Develop best practice understanding of concept filtering and testing approaches to help identify winning ideas earlier in the development process. • Develop programs to provide ongoing insight to product planning, marketing, development and other teams, on consumer trends, buying behaviors, brand perceptions, and other market or competitive situations. • Develop a longer-term segment strategy/ roadmap, and provide segment tools to enable developers and marketers to make more informed decisions. • Provide insight to help identify next attractive market opportunities Job Requirements o The successful candidate will have at least 10 years of research experience, with preference for experience in highly competitive consumer packaged goods and consumer services, and international experience . S/he should be well-enough versed in the details of competitive insight approaches, research methodologies and statistical analysis techniques to effectively specify research methodologies, and manage and challenge data outputs. Education Bachelors Degree or MBA in Marketing, Advertising or Business Management preferred.
Source: CI Radar
Topics: Market Research Jobs, Market Research Companies, Market Intelligence, Market Research Tools