Posted: May 10, 2010
Title: Director of Market Research
Location: San Francisco, CA
Summary: Reporting to the VP of Corporate Marketing, the Director of Market Research is an individual contributor charged with planning and performing research and analysis of the company's markets and customers. This person will be responsible for Dolby’s global research strategy. This includes prioritization and execution of primary data analysis for use by CMG, segments, sales, executives, geos and other key stakeholders, as well as the integration of secondary and syndicated research. Research scope may include: brand tracking & health, target audience segmentation, future needs finding, market opportunity analysis, value proposition validation, marketing effectiveness, consumer/industry insights and competitive analysis. The Director of Market Research works closely with internal clients to understand, define and document business challenges/objectives. Once documented, the Director of Market Research selects the appropriate research methodologies and supporting techniques to provide insights to the underlying business issues. The Director of Market Research works closely with vendors to design the research and ensure successful execution of the fieldwork. They may oversee one or more vendors — delegating and coordinating multiple concurrent client initiatives. Upon completion, the Director of Market Research reviews the collected data, authors reports and makes business-oriented recommendations. Principle Responsibilities include: Formulating hypotheses and designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle. Overseeing design of research questionnaires and moderator guides. Briefing interviewers and researchers. Moderating focus groups. Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments; undertaking ethnographic research (observing people in their homes and other environments); integrating secondary research; monitoring the progress of research projects; Analyzing customer needs, perceptions, and behavior through a combination of proprietary and syndicated research studies. Ensure accuracy of analysis and quality of insights/data provided to inform business strategy, marketing planning and future product development/market entry; Interpreting data, authoring reports, presenting findings and making substantive, actionable recommendations based upon the research findings.
Source: CI Radar
Topics: Market Research Jobs, Market Research Companies, Market Intelligence, Market Research Tools