Posted: May 17, 2010
Title: Market Research Analyst
Location: Vernon Hills, IL
Summary: The Market Research Analyst reports to the Director of Market Research and Planning and is responsible for designing market research methods, sourcing primary and secondary data, collecting, analyzing, and interpreting the results of that data and recommending a progressive course of action for the company based on the data. Responsibilities: Study Design - Independently, or through vendor management, uses new and innovative methods to establish market research approaches, specifications, methodologies, procedures, timelines, and necessary tools for effectively meeting research objectives globally. Structures market optimization studies and scorecards. Recommends new data sources to strengthen company’s competitive position. Facilitates focus groups and concept/scenario testing. Identifies, on boards, and manages vendors and consultants within budget to help meet market research objectives. Develops and implements process for streamlining all company’s market research functions over time. Data Collection – Sources, conducts, and collects primary research. Identifies reputable secondary data sources. Assembles both internal and external data sources to provide understanding and insight to the business and helps identify market trends and opportunities. Establishes a close working relationship with sales operations and others to assess channel effectiveness, competitive threats, win/loss analysis, and pricing requirements. Stays abreast of market conditions, regularly reading industry publications and networking with industry experts, partners, and customers. Market Analysis – Utilizes advanced statistical techniques and market knowledge to mine large data sets. Scrutinizes and improves data integrity. Assesses market conditions and summarizes results and recommended actions in a useful fashion including the financial interpretation of the data and its implication to the company. Identifies and defines potential sales, marketing, or product development opportunities based on qualitative and quantitative data. Discovers gaps in current offerings and proposes business trade-offs based on available or projected resources. Assists with development of strategic vision through interpretation of data. Build Consensus - Maintains effective relationships with peers and all cross-functional team members as well as external sources to incorporate competitive intelligence and other findings into strategy planning and strategy execution. Establishes process for sharing primary and secondary research results with cross functional teams, globally, including presenting final research results to appropriate audiences. Works with stakeholders to build consensus and support for strategy based on quantitative research findings. Uses, and serves as the proponent for others to use, market research data to drive decisions. Develops process to deliver key information and market changes to areas of relevance within the organization on a timely basis. Organizes an internal resource library that is accessible to internal resources and/or external partners, as appropriate. Ensures that employees share information and have access to the information they need to meet their business objectives. Performs other duties as assigned.
Source: CI Radar
Topics: Market Research Jobs, Market Research Companies, Market Intelligence, Market Research Tools