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Dyson Market Research Company Jobs - Illinois

Posted: May 27, 2010

Title: Market Research Analyst

Location: Chicago, IL

Summary: PURPOSE OF POSITION: • To be the owner and point of contact for market knowledge. • To provide Sales and Marketing with insight and market knowledge to drive profits. • To provide the US business with metrics to allow the tracking of performance. This is what we need you to do... Competitor analysis (all categories current and future): • Be an expert on competitor activity • Gather ‘raw’ competitor information, filter, analyze and distil so that it becomes useful intelligence that can be understood with clarity. • Drive the sharing of insight around the business • Understand what information is and can be available, recommend methods to fill gaps in knowledge. • Document, drive and maintain competitor related process to ensure that all activity is easily transferable to colleagues • Work closely with the Product team and Group to ensure trends are spotted and communicated at the earliest opportunity Source, arrange and communicate data that accurately tracks business performance: • Build and maintain relationships with key vendors to secure the most accurate tracking information • Review, compile and communicate tracking information to the key areas of the business (sales, finance, marketing, management) • Use tracking information to make recommendations that aid business performance Plan, compile and execute a research schedule that enables business growth: • Establish relationships with the best research providers in qualitative and quantitative research • Highlight opportunities and agree research briefs with manager • Execute research plan, push best practice, and communicate results to all interested parties Brand tracking: • Manage and improve the existing monthly tracking study • Ensure compliance with the existing brand tracking standards and metrics to ensure comparability with other markets • Ensure the findings are communicated and stored for all to access and understand. Lead the US business to act on insight: • An expert on the US market and competitive situation who people turn to for information • Actively communicate all relevant research findings to US and Group business functions and make sure they are accessible to all • Push the business to act on insights in tandem with the UK Marketing Director. • Influence US Exec to make informed decisions and ensure that budgeting assumptions are based on fact. Manage and deliver insightful ad-hoc research projects: Key projects include: • Category development • In-store studies • Product in-market performance assessment (call back studies) • Advertising pre-testing Process and budgeting: • Manage the ongoing relationship with key data suppliers and research companies • Drive the management of research budgets. Drive budgeting for future research projects, manage and cost control existing relationships • Drive any processes related to research activity. Modify, adjust and recommend any changes that might be necessary for existing process. Fulfil other duties as required: • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role • Fix things that need fixing • Identify problems and find solutions This is what we need you to have... Individual Qualifications: Experience and Education • Minimum of 3 years in market research • Client and agency side experience strongly preferred • Retailer/account presentation experience • Bachelors degree Skills: • Qualitative research skills and experience • Quantitative research skills and experience • Brand tracking experience • Strong Excel and PowerPoint skills required • Statistics skills a plus Competencies: • A leader • Great presenter • Great communicator • Bright and responsive • Highly numerate • Good team worker • Project prioritization and ability to deliver multiple projects at the same time is a must

Source: CI Radar