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Invitrogen Market Research Company Jobs - Maryland

Posted: June 2, 2010

Title: Market Development Manager, Market Insights and Research

Location: Frederick, MD

Summary: Develop marketing and brand strategies drawn from customer insights obtained through primary and secondary data and deliver insights to drive actionable marketing and customer strategies that grow the business, transform the customer experience, and increase loyalty to the brand. This position is an integral part of the Marketing team and anticipates, informs, and inspires better business and marketing decisions. Essential Functions: Market Research Develop the market research strategy for the business unit Design qualitative and quantitative research plans for products, markets and competitors Select the most appropriate research methodology and techniques Conduct in-depth data analyses using traditional and advanced methods Segmentation Create customer segmentation frameworks for each global region using market research Define segments and create customer portraits based on needs and behaviors within each segment Assign existing customers to segments using data mining techniques that predict behavioral trends within the customer segmentation based upon Siebel and E1 profile and transactional data Partner with CRM team to modify existing profiling and data capture fields to reflect new customer segments to better predict new customer behavior Develop and test messaging to address each customer segment, focusing on customer acquisition and retention strategies Marketing Strategy and Tactical Execution Craft customer loyalty strategies using existing and new programs. Track metrics and report effectiveness. Pilot innovative loyalty programs. Determine the effectiveness of marketing campaigns and channels. Create profitability analysis and ROI/Economic Value modeling for single initiatives as well as periodic roll-ups. Drive the creation of best practices that arise from the analytics. Growth in Emerging Markets Shape / champion new directions in emerging markets by synthesizing & analyzing data to identify future directions of technology and future customer needs. Evaluate potential new business opportunities and formulate recommendations based on known risks and rewards. Requirements: Strong analytic and critical thinking skills Exceptional written, oral, and presentation communication abilities Expertise with Excel, PowerPoint, and SPSS/SAS Bachelors or advanced degree in business, mathematics, or the sciences Prefer a Masters degree and demonstrated success (2+ years) in conducting actionable market research that grows the business, transforms the customer experience, and increases brand loyalty.

Source: CI Radar