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PerkinElmer Market Research Company Jobs - Ohio

Posted: July 2, 2010

Title: Strategic Marketing Manager h

Location: Miamisburg, OH

Summary:We are currently seeking a Strategic Marketing Manager for our Miamisburg, Ohio location. The ideal candidate will be responsible for all activities related to conceptualizing and implementing market strategy and achieving targeted results for the defense business. Specific responsibilities include business and market development; market research and planning; competitive intelligence integration; and coordination with sales, marcom, product management and the Defense Leadership Team. Essential Functions/Responsibilities: · Must be able to effectively develop strategic and tactical goals for the company’s defense products. · Conducts market research to quantify overall and total addressable market. · Manages the Strategic Goal Setting process for the Defense Business. · Participates in the Annual Operations Planning process. · Assists in meeting the corporate product revenue goals. · Manages the Strategic Marketing expense budget. · Advises front end sales team on changes in end market conditions and any relevant product concerns. · Conducts competitive analyses comparing products with those of key competitors. · Develops and champions pre-launch and launch plans.

Source: CI Radar