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Philips Market Research Company Jobs - Pennsylvania

Posted: July 6, 2010

Title: Market Research Analyst

Location: Monroeville, PA

Summary:The Market Research Analyst is responsible for market reporting and forecasting in the assigned product/business segment and/or geological area. Jobholder is responsible for the effective and transparent input of consistent market information, the analysis of market developments and distribution channels, including developments with key competitors. Using the knowledge of product and distribution developments, the Market Research Analyst has a supporting and advising role in strategic choices for product development or in the concrete choices of sales and business management regarding the product portfolio, distribution channels and key-account plans. The Market Research Analyst creates quantitative data on the basis of input from external agencies, but also qualitative information, like brand preference and consumer behaviour, by special investigations. Your Responsibilities: Key Areas of Responsibility: .Report proactively market feedback (from external agencies) and translates this into quantitative and qualitative short term and midterm trends, relevant for the assigned business and/or geological area. .Forecast market developments in a structured and transparent way, which is split into timely short term forecasting as input for central planning as well as timely midterm forecasting as input for the AOP and RoFo. .Builds understanding of market, consumer and customer behaviour trends and translates this into up-to-date insights of the market and marketing plans. .Responsible for interpretation of multiple information sources into a consistent input for business and sales management. .Analyses deviations from set targets by benchmarking, price analysis and new developments, so management can define corrective actions. .Ensures frequent and efficient reporting and communication. .Manages the relation with the external market investigation agencies, in order to guard the data accuracy and to generate the exchange of information.

Source: CI Radar