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Aflac Market Research Company Jobs - Georgia

Posted: October 31, 2010

Title: Market Research Analyst III

Location: Columbus, GA

Summary: Principal Duties & Responsibilities: · Coordinates a variety of primary research and analysis activities with multiple customer groups including consumers, business decision makers, sales force and employees. · Works within the Enterprise Feedback Management Systems. · Builds strong relationships with internal clients and works with them to assess research needs and create custom projects that best meet those needs. Projects may vary widely and include customer satisfaction/loyalty, advertising, marketing strategy, customer retention, employee satisfaction and more. · Creates or assists in the creation of written reports and presentations for management. · Assists Manager and/or Associate Manager with large, high impact projects. · Ensures projects are completed on time and within budget. · Works with IT and other departments to create and/or work with internal databases to develop project samples and sampling strategies. · Works closely with the Competitive Intelligence team to insure all projects are as informed as possible. · Performs other related duties as assigned. Education & Experience: · Bachelor’s degree in marketing, consumer research, or a related field and four to six years of professional job-specific work experience in marketing or market research, or an equivalent combination of education and experience. Job Knowledge & Skills: · Microsoft Excel: Intermediate. · Microsoft Word: Intermediate. · Microsoft Access: Intermediate. · Microsoft PowerPoint: Intermediate. · Research questionnaire design and qualitative discussion guide creation: Intermediate. · Report and presentation preparation: Intermediate. · SPSS or similar statistical analysis program: Intermediate. · Requires a broad understanding of marketing principles and policies and data analysis and the ability to handle more complex projects. · Experience with Enterprise Feedback Management Systems.

Source: CI Radar