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The Competitive Intelligence (CI) Waterline

Directing a company is much like navigating a ship through treacherous waters. Icebergs appear in the form of competitors, but only a small portion of the iceberg can be seen above the waterline. The most valuable and, often times, most damaging information can be found below the waterline. The fact is however, that most firms are not receiving below the waterline intelligence. CI Radar provides both above and below the waterline intelligence, helping to assure that your company sees the whole picture and avoids being blindsided by the competition.

 

Above The Waterline
Information that your competitors don't mind you seeing:
  • Press Releases
  • Website Announcements
  • Industry Newsletters
  
  • Analyst Reports
  • Hoovers / Dun & Bradstreet

Below The Waterline

Intelligence which CI Radar provides that your competitors don't want you to see:
  • Pricing Details
  • Sales Prospect Lists
  • Strategic Partners
  • Marketing Programs
  • Top Sales People
  • R&D Plans
  • Reseller Channels
  
  • Acquisition Targets
  • Competitive Threats
  • Patent Submissions
  • Unhappy Customers
  • Product Deficiencies
  • Trademark Infringement
  • Lawsuit Filings

What makes CI Radar different from other intelligence services? Find out here.