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Digital Marketing Statistics You Need to Know in 2019

Published: Jul 03, 2019

Over the past decade, digital marketing has evolved from a niche field to a booming industry, often eclipsing traditional marketing in terms of its reach and ability to engage customers. Having a strong digital marketing strategy is no longer optional, but knowing why, how, and when to invest can be daunting.

Here are some facts and figures to help you get started:

  • Buyers’ interests change throughout the buying process. In fact, 77% of buyers reported that they look for unique content at each phase of the research process.[1] Your product marketing strategy needs to evolve with your buyer.
  • Over 21% of the world’s population makes purchases online. That means your digital marketing efforts are reaching out to an audience of almost 1.7 billion consumers globally.[2]
  • Younger consumers in particular are making around 60% of their purchases online as of 2019, up from 47% in 2017.[3] Unfortunately, they’re also one of the toughest groups to reach through marketing efforts, with 84% of millennials reporting that they don’t trust traditional advertising methods.[4] That makes it all the more critical for businesses to produce inventive, engaging digital marketing content.
  • Millennials do, however, embrace for more creative approaches. 44% are willing to promote a brand on their social media account in exchange for free products or services.[5] 62% are more likely to make a purchase from a brand if they’ve engaged with it on social media.[6]
  • Across the board, businesses are stepping up their digital marketing presence to account for this shift in consumer preferences, with digital marketing spending expected to rise by 17.6% in 2019, to a total of over $333.25 billion internationally.[7]
  • On average, businesses see $2 in revenue for every $1 they invest in Google Ads.[8] That’s no real surprise when you consider that Google is responsible for 96% of all searches performed on smartphones.[9]
  • Inbound marketing is the top priority for 74% of digital marketing professionals worldwide.[10] Only 18% reported that their best sales leads stemmed from outbound marketing efforts, while 30% of both inbound and outbound marketers believe that outbound tactics are a major waste of time and money.[11]
  • When it comes to content, 55% of digital marketing pros report that blog posts are their top priority when it comes to inbound marketing.
  • Video content is also a high priority, with 83% of marketing pros and small businesses reporting a good ROI for video content. 81% saw an increase in sales that they attribute to video campaigns.[12]
For more on digital marketing, check out our rundown of some of the best free digital marketing tools available on the web.


[1] https://kapost.com/b/product-marketing-strategy

[2] https://sleeknote.com/blog/e-commerce-statistics

[3] https://www.digitalcommerce360.com/2019/03/26/millennials-online-shopping/

[4] https://blog.hubspot.com/marketing/marketing-to-millennials

[5] https://www.wordstream.com/blog/ws/2016/02/02/marketing-to-millennials

[6] https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#64a9bf5f6c8f

[7] https://www.emarketer.com/content/global-digital-ad-spending-2019

[8] https://www.lyfemarketing.com/blog/digital-marketing-statistics/

[9] https://www.mediavalet.com/blog/digital-marketing-statistics-for-2019

[10] https://cdn2.hubspot.net/hubfs/53/assets/hubspot.com/research/reports/State%20of%20Inbound%202018%20Global%20Results.pdf

[11] https://www.hubspot.com/marketing-statistics

[12] https://optinmonster.com/video-marketing-statistics-what-you-must-know